Hi Ricardo,

Interesting thoughts.

To be honest, I get the impression that the US has yet to get the full benefits 
of competition enjoyed by most of the rest of the world, who have had GSM all 
this time, and are now starting to realise what we now take for granted: that 
buying an unlocked phone is a long-term investment that pays off when you can 
switch to any carrier, and that the prices you pay for the phone are actually 
representative of their true value and not the discounted price carriers use to 
justify locking you to their networks.  Before iPhone, and in a future world of 
low-price, low-margin smartphones, where Apple cannot enforce its interests on 
consumers by choosing its partners and hardware and software specifications and 
bringing with them the unwelcome consequences of lock-in, and every carrier 
works in every phone using GSM, there is at least the possibility for consumers 
to truly vote with their wallets.  Unfortunately, just as with DRM in music, 
Apple had to sell out to the US carriers in order to grow adoption, and I think 
Apple has a way to go before being truly free of them.  Their new upgrade 
programme and AppleSIM are a start, as is Google’s Project Fi, but as long as 
they’re dependent on deals with carriers just to sell their phones at 
reasonable prices and make basic phone functions work (4G, tethering) and they 
continue to approve carriers individually rather than just following standards 
and giving people what they pay for (what am I buying an “unlocked” phone for 
again?) there will always be a market for cheaper phones that cost so little 
you don’t need a carrier to subsidise them, or premium phones with less 
restrictive software features that are not locked to carriers.  And the funny 
thing is, we’re already here.  The draw of Samsung and Apple is there, but 
their grip on the consumer only lasts while they can get away with exerting 
that kind of control.  My carrier in the UK couldn’t support the iPhone 
correctly without selling iPhones themselves; I temporarily moved to O2 to get 
the iPhone (and moved back to the VNO when they started selling iPhones and I 
could use 4G and tethering).  And remember, all using GSM.  And going in the 
other direction, Fi or AppleSIM or whatever, would only expose us to the 
potential misdeeds of our favourite vendors, now unconstrained by the 
competition offered by carriers, even as they support every band in the world 
on their flagship phones, to the potential benefit of consumers, but also 
potentially to the detriment of their wallets.  You may think Apple can do no 
wrong, and I hope you’re right, but it worries me.

So yes, my comment was flamboyant, but it’s not wrong.  Apple still puts 
carriers before consumers, sadly.  And not for nothing, either. :)

On the App Store, which I agree is a more pleasant and sustainable experience 
for iOS developers, I simply meant that Apple makes money now from streaming 
app developers and helps the carriers by not using its FM chip.  Having said 
this, I also believe Apple needs to recognise that developer interest will 
switch to the platform that is most rewarding, and both Google and Microsoft 
are desperately rolling out the red carpet to make that happen.  As soon as 
alternatives become sufficiently tolerable and guarantee a decent income, you 
can be sure that the majority will win again.  This is simple economics, of 
course.  All the vendors you mentioned, plus Apple and Microsoft, are on the 
Play Store, for instance.  You need to be there, because that’s where everybody 
is.  I hope that Apple realises that developers are important, just as 
Microsoft did.  I would hate to see iOS go the way of the Mac, and become just 
another underserved niche.

A happy new year to you too. :)

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