Le 2010-10-03 05:20, Wolfgang Bornath a écrit :
2010/10/3 Tux99<[email protected]>:
Germans are used to not question authorities, so this is not strange.
Different country, different mentality, that's why talking abut global
PR/marketing strategies makes little sense.
So many global corporations had to learn this the hard way.
Germany is only one example among others.
But I just remember this theory that at the end of the day you can
apply market strategies worldwide only with small adjustments. That's
crap. I know somebody in the marketing dep of a large supplier fo baby
food. They deliver to more than 25 countries in Europe and Middle East
- you know what? They had to implement 8 totally different marketing
strategies for those 25 countries becaus of totally different mind
sets, cultures, religions, family structures, etc.
In general: I do not agree to a specialized marketing strategy with a
comparatively small target group.
I don't believe that anyone is talking about having a global strategy
for Mageia. The subject line does say "Identifying Target Markets". I
believe the intent was to focus on some groups where there was a
possibility of expanding the usage of Mageia. Adapting to regional
differences would then make part of the target strategy.
Marc
