2010/10/3 Tux99 <[email protected]>: > > Germans are used to not question authorities, so this is not strange. > Different country, different mentality, that's why talking abut global > PR/marketing strategies makes little sense. > > So many global corporations had to learn this the hard way.
Germany is only one example among others. But I just remember this theory that at the end of the day you can apply market strategies worldwide only with small adjustments. That's crap. I know somebody in the marketing dep of a large supplier fo baby food. They deliver to more than 25 countries in Europe and Middle East - you know what? They had to implement 8 totally different marketing strategies for those 25 countries becaus of totally different mind sets, cultures, religions, family structures, etc. In general: I do not agree to a specialized marketing strategy with a comparatively small target group.
