Dawid Weiss wrote:

I'm with Karl here --

http://picasaweb.google.com/lukas.vlcek/Mahout/photo#5172299040948088882

looks nicer to me (more like a logotype, less like a picture).

I recall some of the discussions I had with a graphical designer on my team ... His points regarding a logo design (those that I can still remember!):

* it should convey one or few concepts, and do it well - i.e. don't try to communicate too many messages

* it should be meaningful and acceptable for the target audience, or abstract enough that it doesn't matter. I'm not sure how the IBM-type suits would react to the beach-ball if it were to appear in the documentation of their product ;)

* it should be easy to reduce to black & white (or a fixed number of colors) without the loss of meaning. It should be readable when printed in reverse.

* elements should be readable at various magnifications, or it should be possible to remove some elements (simplify) and still preserve the distinguishing features. Think of the logo at a poster size, and at a favicon.ico size. There could be two versions of the logo for different sizes, where the focus is on different logo element - for example, the elephant, or the rubik cube with a stylized "M".

... etc, etc, he could go on for hours .. ;)

Considering the above, I think I prefer this one: http://picasaweb.google.com/lukas.vlcek/Mahout/photo#5172299040948088882 and perhaps this one is already too complex as it is.

--
Best regards,
Andrzej Bialecki     <><
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