+1

Very important to have some decision criteria when choosing among
alternatives

Jeff

> -----Original Message-----
> From: Andrzej Bialecki [mailto:[EMAIL PROTECTED]
> Sent: Monday, March 17, 2008 3:49 AM
> To: mahout-dev@lucene.apache.org
> Subject: Re: Mahout logo proposal (second refactoring)
> 
> Dawid Weiss wrote:
> >
> > I'm with Karl here --
> >
> > http://picasaweb.google.com/lukas.vlcek/Mahout/photo#5172299040948088882
> >
> > looks nicer to me (more like a logotype, less like a picture).
> 
> I recall some of the discussions I had with a graphical designer on my
> team ... His points regarding a logo design (those that I can still
> remember!):
> 
> * it should convey one or few concepts, and do it well - i.e. don't try
> to communicate too many messages
> 
> * it should be meaningful and acceptable for the target audience, or
> abstract enough that it doesn't matter. I'm not sure how the IBM-type
> suits would react to the beach-ball if it were to appear in the
> documentation of their product ;)
> 
> * it should be easy to reduce to black & white (or a fixed number of
> colors) without the loss of meaning. It should be readable when printed
> in reverse.
> 
> * elements should be readable at various magnifications, or it should be
> possible to remove some elements (simplify) and still preserve the
> distinguishing features. Think of the logo at a poster size, and at a
> favicon.ico size. There could be two versions of the logo for different
> sizes, where the focus is on different logo element - for example, the
> elephant, or the rubik cube with a stylized "M".
> 
> ... etc, etc, he could go on for hours .. ;)
> 
> Considering the above, I think I prefer this one:
> http://picasaweb.google.com/lukas.vlcek/Mahout/photo#5172299040948088882
>   and perhaps this one is already too complex as it is.
> 
> --
> Best regards,
> Andrzej Bialecki     <><
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