> 2) emphasize how easy it is to unsubscribe, also at the TOP of the email. 

I agree that people who sign up for a mailing list should unsubscribe when 
they change their mind, but there are a lot of senders who add people to 
lists without asking or even mentioning that the list exists.


> 1) emphasize the desirability of adding the mailing list address to Safe
> Senders, preferably at the top of the email.

I'm still surprised that the bulk senders and the big receivers haven't 
worked out some setup for the receiver to piggyback on the confirmed-opt-in 
exchange.  That might even encourage senders to actually confirm that people 
want their stuff and that they have reached the right person.

Is there any header that indicates that the sender thinks a message is 
transactional?  Have spammers started forging it?  Is there any registry of 
known legitimate transactional senders?



-- 
These are my opinions.  I hate spam.




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