Jay Hennigan wrote:

Exact Target may indeed send thousands (millions) of ham emails a day. My personal experience on the receiving end since 2014 is:

 0% Transactional.
 0% Generic spam (phishing, malware, pills, porn, etc.)
 0% Confirmed opt-in subscribed bonafide bulk commercial ham.
 21% Unconfirmed opt-in subscribed bulk ham.
Not spam but dangerous.

51% Bulk advertisements from firms that I have done business with but where I have not specifically subscribed to a list (either no option to subscribe or unchecked the box) - technically spam but unfortunately becoming very common.

Not technically spam, actually spam, well everywhere that has reasonable spam laws... you know Canada, Europe, Australia etc, often argued as falls under clauses that allow other contact after some sort of business link, but they forget that no option to subscribe or double negative wording (do not uncheck this box if you do not want to unsubscribe ... type things) are actually illegal in some jurisdictions.

28% bulk advertisements from firms with which I have never done business but are in my industry (spam, but targeted spam, hence the name "Exact Target" perhaps). Those get added to the Boulder Pledge list maintained by our company's purchasing department.

Indeed, and also illegal because it doesn't matter if they are targeted they are the same as other 'Generic Spam' in the eyes of the law (outside of the USA.)


This pattern is similar to that of most ESPs that send mail to me. Some are much better regarding the last category, one in particular is egregiously worse. That's you, Marketo.

Nobody's perfect. Mailchimp is one of the best, but today I got a Paypal phish from one of their IPs via an outfit called mandrill.com. Contrary to the domain that isn't a gay porn site! I got a prompt response from a human (or perhaps an extremely good script) thanking me and stating that they had addressed the issue.

Yes some are better and worse than others.. For example for some time over the last few years despite what others have said, I found Constant Contact hitting my spamtraps significantly lower that the others mentioned throughout this thread... which surprised me.

Regards,

--
Michelle Sullivan
http://www.mhix.org/


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