Jay Hennigan wrote:
Exact Target may indeed send thousands (millions) of ham emails a day.
My personal experience on the receiving end since 2014 is:
0% Transactional.
0% Generic spam (phishing, malware, pills, porn, etc.)
0% Confirmed opt-in subscribed bonafide bulk commercial ham.
21% Unconfirmed opt-in subscribed bulk ham.
Not spam but dangerous.
51% Bulk advertisements from firms that I have done business with but
where I have not specifically subscribed to a list (either no option
to subscribe or unchecked the box) - technically spam but
unfortunately becoming very common.
Not technically spam, actually spam, well everywhere that has reasonable
spam laws... you know Canada, Europe, Australia etc, often argued as
falls under clauses that allow other contact after some sort of business
link, but they forget that no option to subscribe or double negative
wording (do not uncheck this box if you do not want to unsubscribe ...
type things) are actually illegal in some jurisdictions.
28% bulk advertisements from firms with which I have never done
business but are in my industry (spam, but targeted spam, hence the
name "Exact Target" perhaps). Those get added to the Boulder Pledge
list maintained by our company's purchasing department.
Indeed, and also illegal because it doesn't matter if they are targeted
they are the same as other 'Generic Spam' in the eyes of the law
(outside of the USA.)
This pattern is similar to that of most ESPs that send mail to me.
Some are much better regarding the last category, one in particular is
egregiously worse. That's you, Marketo.
Nobody's perfect. Mailchimp is one of the best, but today I got a
Paypal phish from one of their IPs via an outfit called mandrill.com.
Contrary to the domain that isn't a gay porn site! I got a prompt
response from a human (or perhaps an extremely good script) thanking
me and stating that they had addressed the issue.
Yes some are better and worse than others.. For example for some time
over the last few years despite what others have said, I found Constant
Contact hitting my spamtraps significantly lower that the others
mentioned throughout this thread... which surprised me.
Regards,
--
Michelle Sullivan
http://www.mhix.org/
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