I often speak on this topic to ISP's, and I remind them, never argue with your customer on what is spam, and what isn't spam..

Sure, block/mark the 99% that is pretty obvious and fits everyone's definition of spam, by let your USERS decide on the fringe cases..

"If a message is in the spam folder, that the customer wants.. give them an allow sender button.. don't argue.. you just alienate the customers."

"If a message is in the inbox, and the customer doesn't want it, I don't care if it is from an ex-g/f, bill collector (or worse a lawyer *Teasing Anne*), let them click block sender"

Do your best, but empower the users .. Google had to learn that early, they didn't have a call center ;) But those methods we all can learn from, especially when the end user is paying the bills.

        -- Michael --

PS, and of course, the more a customer can do, the more loyal they are in general..

On 2020-01-23 12:54 p.m., Jaroslaw Rafa via mailop wrote:
Dnia 23.01.2020 o godz. 19:28:03 Andrew Wingle via mailop pisze:

I can't recall the exact quote but a key rule is basically this;

"Spam is whatever my users say it is."
        -Various Sources

Does work only when there is a small and somewhat homogenous community of
users, who have similar views about what is spam and what isn't.

With a mass provider like Google, when there are thousands, even millions of
users with completely different (and often opposite) expectations about what
they want to receive and what not, users who don't know each other, this
rule does not apply. If my decisions can influence mail reception for some
other person, completely unknown to me, who doesn't share my views about
what is spam, then something's wrong.




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