On 22/07/2022 10:21, Laura Atkins via mailop wrote: >> After that there should be an integrated opt-in process to verify any >> new email address for that ESP customer's list. > > While this sounds simple and like a no-brainer, it doesn’t account for how > complex many companies email programs are. In many, many cases full customer > data isn’t kept at the ESP - nor should it be. The ESP doesn’t need to know > (and in fact absolutely shouldn’t know) things like credit card numbers or > login passwords. There are also a number of systems that don’t keep email > addresses at all. Mail is triggered through an API call and all of the email > addresses are stored on the sender’s system, “lists” never go near the ESP. > All the ESP sees are send requests.
At no point did I suggest the ESP needs to receive more than the email address? Only the email verification message needs to go through the ESP. It could insert a confirmation token in a URL that the ESP customer then presents to confirm opt-in for that ESP account. None of this prevents PayPal, banks, etc. from operating. It also doesn't prevent online shops from operating but it does complicate the process of receiving a receipt if that normally comes direct from the payment processor because all messages would need to use the same ESP. There's just a conflict of interest between "people pay us to send email" and "people who pay us nothing don't want to receive that email". -- Simon Arlott _______________________________________________ mailop mailing list mailop@mailop.org https://list.mailop.org/listinfo/mailop
