On 2023-02-24 12:38, Andrew C Aitchison via mailop wrote:
On Fri, 24 Feb 2023, Alessandro Vesely via mailop wrote:

On Fri 24/Feb/2023 18:41:34 +0100 Christine Borgia via mailop wrote:

I also should have mentioned we use shared IPs so there is no issue with volume from our servers, however volume from the domain is definitely spikey. They only send every 2-3 months when they promote a new event.


I think you should try and send at least ~100 mails every day to keep an IP warm. Otherwise you're a ghost...

So now you have to send spam to avoid being thought to be a spammer ?

Microsoft is the same way. It's too common now that you need a continual and reasonable volume of email from an IP to keep a high reputation. It's difficult to publicly point to the result in the places that matter because they're all closed and internal, but it's very noticeable and MS will tell you it's true if you talk to the right people. This is why I cut our sending pool down to a /24 from a /22 a while back, spreading out the volume too thin caused increased spam folder delivery (determined by testing and volume of user complaints).
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