>> Usually I do never ever use such links from unsolicited spam. I hate >> such opt out lists! They need to die. > > Made similar observations with US companies which clearly used data > either harvested from websites or even worse, obtained from data > breaches and then argued 'but we offered the legally required opt-out > option so this is not spam'. > > In Switzerland, validated opt-in is a requirement - in fact a sender > has to provide proof on how exactly the recipient opted-in to receive > advertisement emails - this can be via validate opt-in or can happen if > he purchased goods or services from the sender therefore becoming a > 'customer' of the sender.
Correct, validated opt-in, what we here in the states call "confirmed opt-in" or, "double opt-in" (the term made up by the marketers to convey how "terribly onerous using confirmed opt-in is" :~( ), is *not* required by law. :~( We pushed for it, but our federal law, CAN-SPAM, requires only that opt-outs be honoured, and only within 10 days at that. :~( Because the marketing lobbies won. Anne Anne P. Mitchell, Esq. Internet Law & Policy Attorney, Legislative Advisor Author: Section 6 of the CAN-SPAM Act of 2003 (the Federal anti-spam law) CEO Institute for Social Internet Public Policy Originator of the term 'deliverability'; Co-Founder of the deliverability industry Author: The Email Deliverability Handbook Board of Directors, Denver Internet Exchange Dean Emeritus, Cyberlaw & Cybersecurity, Lincoln Law School Prof. Emeritus, Lincoln Law School Chair Emeritus, Asilomar Microcomputer Workshop Counsel Emeritus, eMail Abuse Prevention System (MAPS) _______________________________________________ mailop mailing list [email protected] https://list.mailop.org/listinfo/mailop
