Hi everyone, +1 Old logo
The logo is the “memory chip” for the brand experience helping the audience to quickly identify the brand and recall previous impressions. Changing the logo resets our audience’s "memory chip" and you start pretty much all over again. I think the logo itself is good enough to take CouchDB all the way, it could be strengthened by a not having to carry around a slogan or its mother brand Apache. These are separate parts of the identity program as I have tried to illustrate here. https://s3.amazonaws.com/johs/couchdb-old-logo.pdf <https://s3.amazonaws.com/johs/couchdb-old-logo.pdf> Constantin’s proposal is the only one that qualifies as a logo in design quality for me. This sofa is an icon, and as such it is functional and supports the name and makes it easy to recognise and remember, which is the most fundamental function of the logo. My reason for still voting on for the old one is that a sofa in it self does not carry the Relax or Rest message, which I would think is the whole point with “Couch” in the first place. The old logo is a symbol of relaxation, remove the guy and you have a furniture. I want to say thanks to the contributors with a reason for not voting for their proposal: Paul Davis: This is Couch (symbol) + Couch (word) without the key message and the sofa dull on its own. Nick Pavlica: Overambitious symbolism Brad Noble: Looses the link to the name, and too generic a symbol Sean Barclay: The 3D logo makes even more of a furniture (rather than a symbol) out of the logo. The proposal to rebrand and look at alternative names is the way to go if the existing logo was to be abandoned. If we want to start over again, we should dig deep for something really valuable, but for that there needs to be a process to support a multistep approach. johs > On 06 Apr 2015, at 19:09, Alexander Shorin <[email protected]> wrote: > > Hi everyone, > > as announced in [1] we are voting on a new CouchDB logo today. > Multiple votes are possible. > > Options to vote for: > > Paul Davis: > http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png > > Nick Pavlica: > Logo 1: > https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing > Logo 2: > https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing > Logo 3: https://drive.google.com/file/d/0B1tDFdIIJePNYlJUbFo4M2VBVXc/view > > Brad Noble: > https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0 > > Sean Barclay: > https://app.box.com/s/cko5yt2hqbcbejgu2qtl > (Logo 1, Logo 2, Logo 3) > > Constantin Angheloiu: > https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing > > Old logo: > https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png > > > [1] > http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E > > > -- > ,,,^..^,,,
