+1 Constantin Angheleloiu Thanks to everybody who submitted logos. I am so excited to see this sort of community effort!
On Tue, Apr 7, 2015 at 12:34 PM, Johs Ensby <[email protected]> wrote: > Hi everyone, > > +1 Old logo > > The logo is the “memory chip” for the brand experience helping the > audience to quickly identify the brand and recall previous impressions. > Changing the logo resets our audience’s "memory chip" and you start pretty > much all over again. > I think the logo itself is good enough to take CouchDB all the way, it > could be strengthened by a not having to carry around a slogan or its > mother brand Apache. These are separate parts of the identity program as I > have tried to illustrate here. > https://s3.amazonaws.com/johs/couchdb-old-logo.pdf < > https://s3.amazonaws.com/johs/couchdb-old-logo.pdf> > > Constantin’s proposal is the only one that qualifies as a logo in design > quality for me. This sofa is an icon, and as such it is functional and > supports the name and makes it easy to recognise and remember, which is the > most fundamental function of the logo. > My reason for still voting on for the old one is that a sofa in it self > does not carry the Relax or Rest message, which I would think is the whole > point with “Couch” in the first place. > The old logo is a symbol of relaxation, remove the guy and you have a > furniture. > > I want to say thanks to the contributors with a reason for not voting for > their proposal: > Paul Davis: This is Couch (symbol) + Couch (word) without the key message > and the sofa dull on its own. > Nick Pavlica: Overambitious symbolism > Brad Noble: Looses the link to the name, and too generic a symbol > Sean Barclay: The 3D logo makes even more of a furniture (rather than a > symbol) out of the logo. The proposal to rebrand and look at alternative > names is the way to go if the existing logo was to be abandoned. If we want > to start over again, we should dig deep for something really valuable, but > for that there needs to be a process to support a multistep approach. > > johs > > > On 06 Apr 2015, at 19:09, Alexander Shorin <[email protected]> wrote: > > > > Hi everyone, > > > > as announced in [1] we are voting on a new CouchDB logo today. > > Multiple votes are possible. > > > > Options to vote for: > > > > Paul Davis: > > http://f.cl.ly/items/3U0A1s0r361Z1Y3v1p1b/big-couch-logo.png > > > > Nick Pavlica: > > Logo 1: > https://docs.google.com/document/d/1x_MiNkTQrS8CHI7IkfzWoLbV_Chdpku3fnwj041rYFI/edit?usp=sharing > > Logo 2: > https://drive.google.com/file/d/0B1tDFdIIJePNVC1UOVVxZ0FUWWM/view?usp=sharing > > Logo 3: > https://drive.google.com/file/d/0B1tDFdIIJePNYlJUbFo4M2VBVXc/view > > > > Brad Noble: > > https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0 > > > > Sean Barclay: > > https://app.box.com/s/cko5yt2hqbcbejgu2qtl > > (Logo 1, Logo 2, Logo 3) > > > > Constantin Angheloiu: > > > https://drive.google.com/file/d/0BwCSb3J9EzV3UEJ1SU41NWk2Q1E/view?usp=sharing > > > > Old logo: > > > https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png > > > > > > [1] > http://mail-archives.apache.org/mod_mbox/couchdb-marketing/201503.mbox/%3CCAJ1bcfHWwu%3DYhmkuP1pTwkaOHHr%3D%2B%3D2xgSbGPCAafuKHw0gDQQ%40mail.gmail.com%3E > > > > > > -- > > ,,,^..^,,, > >
