Hi :) I think we need an advertising campaign but we need to decide who our target market is. The Calc ad seems aimed at corporate middle-managers. The Writer one is a bit vague, perhaps charity workers, the child is too weird for most people to relate to. The Impress one seems aimed at a small niche of home-users, perhaps small offices run by a single mumsy type and alienating the corporate types.
The current series of 3 might be interesting to run in linux-only settings where we can advertise for free or for very little cost. If we don't get a serious advertising campaign out there into the mainstream press soon then we have to accept that Oracle will get OpenOffice out there pushing us into the background. If we run a campaign then we have to choose whether to pretend that the world is ideal, with gender (and racial?) equality at all levels. Would we want to squander money on an ineffective campaign that we feel comfortable with or would we rather make ourselves look appealing to wider markets. Our competitor's marketing teams, that have the benefit of market research on their side, are releasing certain types of adverts attempting to appeal to people that aspire to corporate professionalism with a small nod at racial diversity (as long as they conform to the suit-wearing 'culture'). By doing so they appear to have successfully dominated our target markets. Should we ignore what people want and base a campaign on the way we would like things to be or are we hoping to increase market-share in the real world? Perhaps we could put a lot of effort into appealing to a small niche market that are more-or-less on our side already? Regards from Tom :) ________________________________ From: Italo Vignoli <[email protected]> To: [email protected] Sent: Mon, 27 December, 2010 2:50:56 Subject: Re: [libreoffice-marketing] Impress Advert with link. On 12/26/2010 07:40 PM, Craig B. Olofson wrote: > If this is one ad in a campaign, I don't see a problem with it. If this > is the only ad then I can see a need for further discussion. The reason > I say this is that If we assume this is one of a series, the campaign > will have time to deepen the themes through repetition and the use of > different models. For the time being, we are not planning any "official" advertising campaign for TDF and LibreOffice. In any case, I would suggest to have the Steering Committee expressing at least an opinion on the subject and on proposed solutions, once they have been discussed here. -- Italo Vignoli - The Document Foundation E-mail: [email protected] Mobile +39.348.5653829 - VoIP: +39.02.320621813 Skype: italovignoli - GTalk: [email protected] -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity *** -- Unsubscribe instructions: E-mail to [email protected] List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
