2011/4/23 Italo Vignoli <[email protected]> > On 4/23/11 6:41 PM, Riemer Thalen wrote: > > OK, here is the technical side of the marketing issue. >> > > Hi Riemer, apart from the fact that inside TDF there are already several > people with a decent marketing background, not only in the general > marketplace but specifically in the free software ecosystem, your email > shows little or no knowledge of the BROffice community. > > Communities behave in a different - and sometimes weird - way, in > comparison with the commercial marketplace. Also marketing is very > different, and looking at technical manuals - something I would not suggest > before having at least some "hands on" experience - might be misleading, > when you have to deal with free software. > > Your enthusiasm is fantastic, but - believe me, as I have been in marketing > of technology products for the last 30 years, and of free software for the > last eight - the community needs a helping hand and not a marketing lesson > (I am teaching marketing and communications at several Italian universities, > and in the past I have been a visiting professor in a couple of US > universities). > > I refer also to your previous message about running a survey to ask about > features to people not using LibreOffice. Some past experiences show that > these surveys are of little or no help (and sometimes they might even be > misleading). > > Apart from a very small group of people, software users do not have a clear > idea of the development process, and therefore they do not know what to ask. > The same applies to hardware users. Unfortunately, those who know which > features to ask are the so called "power users", i.e. those who already know > and use the product on a regular basis. > > In any case, not even Apple - I remember your example - is using user > surveys to determine new features (I have been a consultant to Apple for > nine years, and I know several people they contract for testing prototypes). > Sometimes they use focus groups. > > Sorry for the lengthy answer. Best regards, Italo > > I totally agree with your point of view.
Cheers. > -- > Italo Vignoli > [email protected] > mobile +39.348.5653829 > VoIP +39.02.320621813 > skype italovignoli > > -- > Unsubscribe instructions: E-mail to [email protected] > Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette > List archive: http://listarchives.libreoffice.org/www/marketing/ > All messages sent to this list will be publicly archived and cannot be > deleted > > -- <http://pt-br.libreoffice.org> Paulo de Souza Lima Técnico em Eletrônica e Administrador http://www.pasl.net.br http://almalivre.wordpress.com Curitiba - PR Linux User #432358 Ubuntu User #28729 -- Unsubscribe instructions: E-mail to [email protected] Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
