On Wed, Nov 14, 2012 at 2:44 AM, Graham Lauder <[email protected]> wrote: > On Wed, Nov 14, 2012 at 11:40 AM, Rob Weir <[email protected]> wrote: > >> I'm not sure if I ever mentioned this on the marketing list, but I've >> been working on some "new volunteer" orientation modules, essentially >> webpages that we can point new volunteers to, so they can get up to >> speed on the project. >> >> Some of the modules are generic, dealing with basic things like how >> the project is organized and how decision making at Apache works. You >> can see these as Level 1 and Level 2 modules here: >> >> http://incubator.apache.org/openofficeorg/orientation/index.html >> >> And then there are more specialized ones for specific project areas, >> like QA, here: >> http://incubator.apache.org/openofficeorg/orientation/intro-qa.html >> >> IMHO, it is a good idea to have something like this for marketing, >> especially if we want to do a "call for volunteers" in this area. >> >> I've started a draft of this module here, taking advantage of material >> that Graham and others have already put in the wiki: >> >> http://incubator.apache.org/openofficeorg/orientation/intro-marketing.html >> >> OK. Maybe it is more an outline than a draft ;-) But I write fast >> once I have an outline. So could you take a look at let me know if >> there are any other topics I should cover? >> >> Note that this is not intended to be a comprehensive, everything you >> possibly would want to know, guide to marketing. The aim is to help >> new volunteers get oriented, to get a start. >> >> Regards, >> >> -Rob >> > > Hi Rob, > You left the "Collateral" part blank, your orientation modules are
Right. That is why it is an outline ;-) Good point about how we're marketing the project as well as the product. I can work that in. For collateral I was also going to mention presentations, brochures, CD's, etc. We don't have a current set of all of these, but it should be our goal (IMHO) to develop or update and maintain these materials. -Rob > excellent collateral and should be in there. One of the features of > marketing an OSS project is that while connecting with consumers is > important, connecting with volunteers is at least as important. Arguably > the most important factor of Branding is communication, these modules tick > all the right boxes. > > and quietly it's also a timely kick in the pants to update our consumer > marketing collateral. > > Cheers > G
