On Wed, Nov 14, 2012 at 8:00 AM, Rob Weir <[email protected]> wrote:
> On Wed, Nov 14, 2012 at 2:44 AM, Graham Lauder <[email protected]> > wrote: > > On Wed, Nov 14, 2012 at 11:40 AM, Rob Weir <[email protected]> wrote: > > > >> I'm not sure if I ever mentioned this on the marketing list, but I've > >> been working on some "new volunteer" orientation modules, essentially > >> webpages that we can point new volunteers to, so they can get up to > >> speed on the project. > >> > >> Some of the modules are generic, dealing with basic things like how > >> the project is organized and how decision making at Apache works. You > >> can see these as Level 1 and Level 2 modules here: > >> > >> http://incubator.apache.org/openofficeorg/orientation/index.html > >> > >> And then there are more specialized ones for specific project areas, > >> like QA, here: > >> http://incubator.apache.org/openofficeorg/orientation/intro-qa.html > >> > >> IMHO, it is a good idea to have something like this for marketing, > >> especially if we want to do a "call for volunteers" in this area. > >> > >> I've started a draft of this module here, taking advantage of material > >> that Graham and others have already put in the wiki: > >> > >> > http://incubator.apache.org/openofficeorg/orientation/intro-marketing.html > >> > >> OK. Maybe it is more an outline than a draft ;-) But I write fast > >> once I have an outline. So could you take a look at let me know if > >> there are any other topics I should cover? > >> > >> Note that this is not intended to be a comprehensive, everything you > >> possibly would want to know, guide to marketing. The aim is to help > >> new volunteers get oriented, to get a start. > >> > >> Regards, > >> > >> -Rob > >> > > > > Hi Rob, > > You left the "Collateral" part blank, your orientation modules are > > Right. That is why it is an outline ;-) > > Good point about how we're marketing the project as well as the > product. I can work that in. > > For collateral I was also going to mention presentations, brochures, > CD's, etc. We don't have a current set of all of these, but it should > be our goal (IMHO) to develop or update and maintain these materials. > We do have them, just not updated mainly because branding has been a mess for the past few years. You can see many flyers, CD labels, and presentation templates if you look for them. The 'art' project still has many of these design elements that could be integrated to any of the templates. There is a breakdown of the 2010 brochure we gave out at Scale. I did a minor update for Apache OpenOffice the old design elements are still there, but I think we need to have a 'new' identity[1]. Oracle never really did any design elements aside from the logo and iconsets. however designed backgrounds, and others are still missing. For the record I really like the designed that were published on the template site by Xin Li and could be a very compatible design element. I got to embeded them into the old Pamphlet and looks good. Proceeding with a CD label, and flyer should be easily done. http://wiki.openoffice.org/wiki/Marketing/Kit/Pamphlet http://templates.openoffice.org/en/node/8515 > > -Rob > > > excellent collateral and should be in there. One of the features of > > marketing an OSS project is that while connecting with consumers is > > important, connecting with volunteers is at least as important. Arguably > > the most important factor of Branding is communication, these modules > tick > > all the right boxes. > > > > and quietly it's also a timely kick in the pants to update our consumer > > marketing collateral. > > > > Cheers > > G > -- Alexandro Colorado Apache OpenOffice Contributor http://es.openoffice.org
