Rebranding needs to start by realizing that Microsoft Office and Windows 8 will lose them millions of people.
Open Office needs to be ready and welcoming. Steve On Mon, Dec 10, 2012 at 8:47 AM, Jürgen Schmidt <[email protected]>wrote: > Hi marketing volunteers, > > great to see so many new volunteers here. Today I have a call for active > participation and would like to invite you all to think how you can help > here. > > We have already talked about some rebranding of OpenOffice for AOO 4.0 > which is targeted for next year (March, April). There was already the > idea of a branding contest (see > https://cwiki.apache.org/confluence/display/OOOUSERS/Brand+Contest+RFP) > but I don't know for sure the current status of this. > > But I know that we have to start the work now if we want to achieve > something for the release. > > The questions are > > - what exactly do we want achieve for the release and in the product > (eg. logo, intro screen, mime type icons, application icons for desktop > integration, ....) > > - who take care of what > > - how can we move forward > > - timelines > > - .... > > I am personally not the best person for this tasks and can mainly > support on a technical level. But I would like to share some ideas. > > ~30 million downloads of AOO at the end of the year since April is an > impressive number. And 700K page hits on our website as well. I was > thinking that it could be a good reference for professional designers, > art schools) to be involved here in some way. Designing a new logo, or > do some icon work (a high professional and consistent icon set for such > an application is no trivial task), intro screen etc. that is seen by > million of users or visitors of the website can be very motivating. > > Does anybody of you have contacts to designers or art school that do > such industrial design for software products? Of do you have the skills? > > Anyway the idea is to promote the work later on in some prominent places > and blog about it... > > Let us start to define the requirements and the timeline in more detail > and let us start working on it. The time is running ;-) > > Juergen >
