On Mon, Dec 10, 2012 at 11:47 AM, Jürgen Schmidt <[email protected]> wrote: > Hi marketing volunteers, > > great to see so many new volunteers here. Today I have a call for active > participation and would like to invite you all to think how you can help > here. > > We have already talked about some rebranding of OpenOffice for AOO 4.0 > which is targeted for next year (March, April). There was already the > idea of a branding contest (see > https://cwiki.apache.org/confluence/display/OOOUSERS/Brand+Contest+RFP) > but I don't know for sure the current status of this. >
That wiki page was last updated November 22nd. With some more focus we could move that forward. This is what is not clear to me: How specific do we want to be for the contest? For example, simply saying we want a "logo" will get us wide range of submissions, of various sizes, resolutions, bitmaps versus vector graphics, etc. The results will probably not be usable as-is, but will be concepts that we could refine and build on. Another approach would be to define specific requirements: We need an SVG logo of this aspect ratio, text optional but any text used must be using a free font. Use of trademarks in logo must be property indicated. Logo must be distinctive at this range of sizes, and in color and B&W and in high contrast UI for accessibility reasons. We also need subsidiary artwork, harmonized with the main logo for: splash screen, website, social network profile, etc., at these specific sizes.... The 2nd approach requires more work from the submitters, but gives us material that we should be able to use with little or no modifications. Another approach would be to do the contest in phases: Phase 1 might be conceptual and we need only a single logo. Phase 2 is for the top 3 or 5, for example, where we ask for the full set of images. However, the more we ask, the more we need to offer to the winner. That would mean either finding a sponsor to offer a prize. Or offering some promotional benefit to the winner(s). -Rob > But I know that we have to start the work now if we want to achieve > something for the release. > > The questions are > > - what exactly do we want achieve for the release and in the product > (eg. logo, intro screen, mime type icons, application icons for desktop > integration, ....) > > - who take care of what > > - how can we move forward > > - timelines > > - .... > > I am personally not the best person for this tasks and can mainly > support on a technical level. But I would like to share some ideas. > > ~30 million downloads of AOO at the end of the year since April is an > impressive number. And 700K page hits on our website as well. I was > thinking that it could be a good reference for professional designers, > art schools) to be involved here in some way. Designing a new logo, or > do some icon work (a high professional and consistent icon set for such > an application is no trivial task), intro screen etc. that is seen by > million of users or visitors of the website can be very motivating. > > Does anybody of you have contacts to designers or art school that do > such industrial design for software products? Of do you have the skills? > > Anyway the idea is to promote the work later on in some prominent places > and blog about it... > > Let us start to define the requirements and the timeline in more detail > and let us start working on it. The time is running ;-) > > Juergen
