Building on P.P. Meyer idea. A facebook, google+, tweet button on the download page that shares to your wall/board. Download page is already optimized where the first image is ( http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png) But the description text is not optimized, right now its:
" + "Get all platforms, languages, language packs | " + "" + "Source Code tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " + "SHA256 | " + "Release Notes | " + "Legacy Version I can investigate if there is a way to indicate a page description, might be a page header, or a hidden div tag to allow us to provide a description like: "I just downloaded Open Office, you can join the Office Alternative revolution too shortlink.com/xxxxx". Anyone already know? The share button runs on the idea of cross-selling from eCommerce. You already got the customer downloading the software, so this is the perfect opportunity to hit them up again to "buy more". Instead in this instance "buying more", is making more people download it. Typically eCommerce will gain 3% more in revenue,this should be hire b/c (1.) this product is free so no reason to refuse (2.) One share could be seen by several more people. On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <[email protected]> wrote: > Rob I thought your ideas cut together would make a funny video. Our biggest > marketing advantage now than ever is social media. So if there is a way the > website can automatically post on Facebook if a person downloads the free > version it will show it to their friends. The biggest point you hit on is - > not knowing the alternatives. The more Open Office is known and shared on > FB/twitter/ex. the more popular it will be. > > > On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <[email protected] > >wrote: > > > I totally agree with you Rob, I've worked in a computer store two years > > ago, > > truly not informed of free software, but I think if we had direct contact > > with > > sellers, this would work. > > > > Thanks > > > > Sent from my Ipad > > > > 2012/12/11 Rob Weir <[email protected]> > > > > > For those portions of the world that celebrate Christmas, in the next > > > three weeks we're coming into a major gift-giving season. I recently > > > bought a new PC as a gift for a family member. Anyone buying a new PC > > > faces several questions: how much RAM, how big a hard drive, but > > > also: what version of Microsoft Office to bundle? Home and School? > > > Professional? Small Business? The PC vendors get a sweet deal from > > > Microsoft to push Office. Although you can opt out and save $200 or > > > so, the PC vendors never seem to offer or even explain that there are > > > free alternatives. > > > > > > This is a hard nut to crack. As a free product, we're in many cases > > > better for the consumer. But we can't offer the same kind of kick > > > back / revenue sharing with the PC vendor that a commercial product > > > can do. 10% of zero is still zero. > > > > > > But maybe we can have a promotion directly to the consumer, raising > > > their awareness of free alternatives? > > > > > > > > > -- > Respectfully, > - Paul >
