Rob, A Facebook share link on every page if possible would be great. I think you should keep the users on OpenOffice.org and tell them to go to the FB page if they want to comment.
But a statement like this on the front page or downloading page "Thank you for downloading Open Office for FREE and be sure to share the cheer with others this holiday season" "Share the cheer! Open Office free download!" On Wed, Dec 12, 2012 at 8:54 AM, Rob Weir <[email protected]> wrote: > On Tue, Dec 11, 2012 at 10:56 PM, Samer Mansour <[email protected]> > wrote: > > Building on P.P. Meyer idea. > > A facebook, google+, tweet button on the download page that shares to > your > > wall/board. > > Download page is already optimized where the first image is ( > > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png) > > But the description text is not optimized, right now its: > > > > " + "Get all platforms, languages, language packs | " + "" + "Source Code > > tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " + > > "SHA256 | " + "Release Notes | " + "Legacy Version > > > > I can investigate if there is a way to indicate a page description, might > > be a page header, or a hidden div tag to allow us to provide a > description > > like: > > "I just downloaded Open Office, you can join the Office Alternative > > revolution too shortlink.com/xxxxx". > > Anyone already know? > > > > The share button runs on the idea of cross-selling from eCommerce. You > > already got the customer downloading the software, so this is the perfect > > opportunity to hit them up again to "buy more". > > Instead in this instance "buying more", is making more people download > it. > > Typically eCommerce will gain 3% more in revenue,this should be hire b/c > > (1.) this product is free so no reason to refuse (2.) One share could be > > seen by several more people. > > > > A few questions: > > > 1) What do we want the shortlink to be? Do we want to promote our > Facebook page? That would encourage longer term engagement, since > they would get further updates from us. Or do we want to point them > directly to our www.openoffice.org home page, or even our download > page? Or a special landing page? > > 2) We should consider that the Facebook "friend" who sees their > friend's note might be sufficiently motivated to follow the link, but > not yet be convinced to download OpenOffice. So we might get optimal > results if we lead them to a short pitch that motivates them to > download. > > 3) What page do we put the share link on? > > For most users, their download funnel looks like: > > 1) http://www.openoffice.org > > 2) http://www.openoffice.org/download > > 3) > http://sourceforge.net/projects/openofficeorg.mirror/files/stable/3.4.1/Apache_OpenOffice_incubating_3.4.1_Win_x86_install_en-US.exe/download > > So the actual download is satisfied by SourceForge. We have less > control of that page, since it is not ours. But we can easily put > Facebook integration on the www.openoffice.org pages. > > Another thing to note is that the entire www.openoffice.org uses a > template engine. So it would be possible to insert a FB share link > into every page easily. As a whole the website gets 750K visits/day. > > -Rob > > > > > On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <[email protected]> wrote: > > > >> Rob I thought your ideas cut together would make a funny video. Our > biggest > >> marketing advantage now than ever is social media. So if there is a way > the > >> website can automatically post on Facebook if a person downloads the > free > >> version it will show it to their friends. The biggest point you hit on > is - > >> not knowing the alternatives. The more Open Office is known and shared > on > >> FB/twitter/ex. the more popular it will be. > >> > >> > >> On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <[email protected] > >> >wrote: > >> > >> > I totally agree with you Rob, I've worked in a computer store two > years > >> > ago, > >> > truly not informed of free software, but I think if we had direct > contact > >> > with > >> > sellers, this would work. > >> > > >> > Thanks > >> > > >> > Sent from my Ipad > >> > > >> > 2012/12/11 Rob Weir <[email protected]> > >> > > >> > > For those portions of the world that celebrate Christmas, in the > next > >> > > three weeks we're coming into a major gift-giving season. I > recently > >> > > bought a new PC as a gift for a family member. Anyone buying a new > PC > >> > > faces several questions: how much RAM, how big a hard drive, but > >> > > also: what version of Microsoft Office to bundle? Home and School? > >> > > Professional? Small Business? The PC vendors get a sweet deal from > >> > > Microsoft to push Office. Although you can opt out and save $200 or > >> > > so, the PC vendors never seem to offer or even explain that there > are > >> > > free alternatives. > >> > > > >> > > This is a hard nut to crack. As a free product, we're in many cases > >> > > better for the consumer. But we can't offer the same kind of kick > >> > > back / revenue sharing with the PC vendor that a commercial product > >> > > can do. 10% of zero is still zero. > >> > > > >> > > But maybe we can have a promotion directly to the consumer, raising > >> > > their awareness of free alternatives? > >> > > > >> > > >> > >> > >> > >> -- > >> Respectfully, > >> - Paul > >> > -- Respectfully, - Paul
