I will start a separate marketing thread tonight or tomorrow night around "Sharing Links on Social Media integration for AOO site" I think this has forked off the main idea of this topic, which is brain storming ideas for the holidays. I will draft a plan outline in that new thread. I didn't write everything in my head down in the e-mail. I won't change or commit anything yet, I'll work with Rob for that
First E-mail: Q: How does the share link relate to header changes? A: When a user copies and pastes a url into their status on facebook, even a youtube video link, an AJAX call is made to a bot on facebook servers, which then goes to the URL being shared and looks for special header tags. The tags will provide a default title, image and share text for the user's post, the user can then click and edit that information before posting it to their wall. A: part 2, The hard coded links, will also use these. A: part 3, We could customize these "Open Graph" meta tags for the Download page, Volunteer Page, and Home Page. So when shared, appropriate information is provided to the wall post bot ie "Volunteer for ...". A: part 4, twitter doesn't not use a bot, you provide the default link and tweet text in the share url. We could include a hashtag. Q: Can we get a HTML file to upload and review in context? A: Absolutely, I can draft something up this weekend. Second E-mail: 1. Good perspective, We should hashtag, follow, join, like, etc. etc. as to keep them in the loop first. Once they 'like' us, we can publish stories that will show up in their news feeds, to reshare to their wall, or re-tweet. 2. Rob you make a good point. The person downloading the software is already 'sold', their friends might not be. In the draft we should have a "from one's download to the next's download" solution. When the first customer shares, what page are they sharing on, what page are their friends being redirected to, what is the content of that page and from there get the friend motivated/convinced enough that they too want to download it and might also click share. 3. We need to brainstorm the effective places to place which parts. Maybe its page context sensitive. Only the download page has Share for Download. Maybe the rest of the site is the like on facebook or follow on twitter as that might be more appropriate. For now I will close on this share task and provide a html file showing how it would work and look on our page(s). Before I continue I will draft an integration plan in the new thread. I can spend a separate iteration drafting the landing pages in the next week and then change our share links to point there. Lets grow this solution and get return on the small changes first. The next growth could be to integrate a youtube video. I'm open to other helping me! I don't care what color the shed is. Otherwise its at my volunteering pace :(, but really :D this will make good progress. On Wed, Dec 12, 2012 at 8:54 AM, Rob Weir <[email protected]> wrote: > On Tue, Dec 11, 2012 at 10:56 PM, Samer Mansour <[email protected]> > wrote: > > Building on P.P. Meyer idea. > > A facebook, google+, tweet button on the download page that shares to > your > > wall/board. > > Download page is already optimized where the first image is ( > > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png) > > But the description text is not optimized, right now its: > > > > " + "Get all platforms, languages, language packs | " + "" + "Source Code > > tarballs and SDK | " + "Signatures and Hashes: " + "ASC , " + "MD5 , " + > > "SHA256 | " + "Release Notes | " + "Legacy Version > > > > I can investigate if there is a way to indicate a page description, might > > be a page header, or a hidden div tag to allow us to provide a > description > > like: > > "I just downloaded Open Office, you can join the Office Alternative > > revolution too shortlink.com/xxxxx". > > Anyone already know? > > > > The share button runs on the idea of cross-selling from eCommerce. You > > already got the customer downloading the software, so this is the perfect > > opportunity to hit them up again to "buy more". > > Instead in this instance "buying more", is making more people download > it. > > Typically eCommerce will gain 3% more in revenue,this should be hire b/c > > (1.) this product is free so no reason to refuse (2.) One share could be > > seen by several more people. > > > > A few questions: > > > 1) What do we want the shortlink to be? Do we want to promote our > Facebook page? That would encourage longer term engagement, since > they would get further updates from us. Or do we want to point them > directly to our www.openoffice.org home page, or even our download > page? Or a special landing page? > > 2) We should consider that the Facebook "friend" who sees their > friend's note might be sufficiently motivated to follow the link, but > not yet be convinced to download OpenOffice. So we might get optimal > results if we lead them to a short pitch that motivates them to > download. > > 3) What page do we put the share link on? > > For most users, their download funnel looks like: > > 1) http://www.openoffice.org > > 2) http://www.openoffice.org/download > > 3) > http://sourceforge.net/projects/openofficeorg.mirror/files/stable/3.4.1/Apache_OpenOffice_incubating_3.4.1_Win_x86_install_en-US.exe/download > > So the actual download is satisfied by SourceForge. We have less > control of that page, since it is not ours. But we can easily put > Facebook integration on the www.openoffice.org pages. > > Another thing to note is that the entire www.openoffice.org uses a > template engine. So it would be possible to insert a FB share link > into every page easily. As a whole the website gets 750K visits/day. > > -Rob > > > > > On Tue, Dec 11, 2012 at 3:59 PM, P.P. Meyer <[email protected]> wrote: > > > >> Rob I thought your ideas cut together would make a funny video. Our > biggest > >> marketing advantage now than ever is social media. So if there is a way > the > >> website can automatically post on Facebook if a person downloads the > free > >> version it will show it to their friends. The biggest point you hit on > is - > >> not knowing the alternatives. The more Open Office is known and shared > on > >> FB/twitter/ex. the more popular it will be. > >> > >> > >> On Tue, Dec 11, 2012 at 11:35 AM, Fabrizio Bury <[email protected] > >> >wrote: > >> > >> > I totally agree with you Rob, I've worked in a computer store two > years > >> > ago, > >> > truly not informed of free software, but I think if we had direct > contact > >> > with > >> > sellers, this would work. > >> > > >> > Thanks > >> > > >> > Sent from my Ipad > >> > > >> > 2012/12/11 Rob Weir <[email protected]> > >> > > >> > > For those portions of the world that celebrate Christmas, in the > next > >> > > three weeks we're coming into a major gift-giving season. I > recently > >> > > bought a new PC as a gift for a family member. Anyone buying a new > PC > >> > > faces several questions: how much RAM, how big a hard drive, but > >> > > also: what version of Microsoft Office to bundle? Home and School? > >> > > Professional? Small Business? The PC vendors get a sweet deal from > >> > > Microsoft to push Office. Although you can opt out and save $200 or > >> > > so, the PC vendors never seem to offer or even explain that there > are > >> > > free alternatives. > >> > > > >> > > This is a hard nut to crack. As a free product, we're in many cases > >> > > better for the consumer. But we can't offer the same kind of kick > >> > > back / revenue sharing with the PC vendor that a commercial product > >> > > can do. 10% of zero is still zero. > >> > > > >> > > But maybe we can have a promotion directly to the consumer, raising > >> > > their awareness of free alternatives? > >> > > > >> > > >> > >> > >> > >> -- > >> Respectfully, > >> - Paul > >> >
