On Apr 5, 2013, at 5:16 AM, Milos Vujnovic wrote:

> Hi Samer,
> 
> this looks good, I like the clean approach!
> 
> I see two things here that maybe can be changed:
> 
> - "TM" mark can be more closer to the font, and little smaller maybe
> - Maybe we can try varying font families to find the best font for this? I 
> like the one you've used, but maybe we can see other types before agreeing 
> with the final one.
> 
> Vasilis, I agree with the PNG statement - although that isn't always 
> exclusive, lots of things can depend on this, so I would say that we wait to 
> complete the actual HTML/CSS for the new site before making conclusions for 
> other details like logo image type. For example, all of these elements 
> <https://developer.mozilla.org/en-US/docs/SVG/Element> can be used if SVG is 
> implemented into HTML. Not specific to this project, but I'm just giving more 
> info about this.

A html5 / svg logo is coolest. We can serve it as *.svg and then have *.png 
replacements for older IE and other browsers.

With svg and javascript we can animate. Think about gulls flying across the 
page. ;-)

Sliding windows of alternating content in a modernized www.openoffice.org/why 
would be awesome. Another category for translation work.

Regards,
Dave

> 
> Best,
> Milosh
> 
> 
> On 04/05/2013 09:19 AM, B.X.LEE ANALOG CREW wrote:
>> Hello Everyone,
>> I like this logo (http://imagebin.org/252847)  but i don't agree with the 
>> typography as it gives me the sense of old.
>> Maybe some more rounded modern typo will be better in my opinion.
>> Also, i would like to suggest to use ONLY PNG formats both for website and 
>> programing.
>> In my experience this must be done from a person that knows how to export 
>> (save for web & devices) correctly from Photoshop or Illustrator as this 
>> decreases size and increases quality.
>> Illustrator users must take in mind "align to pixel grid" option before they 
>> export.
>> 
>> Thanks
>> Vasilis Xenofontos
>> 
>> 
>>> Date: Fri, 5 Apr 2013 00:01:41 -0400
>>> Subject: Re: Conversation: Pick A Logo
>>> From: [email protected]
>>> To: [email protected]; [email protected]
>>> 
>>> Hello Everyone,
>>> 
>>> Can I propose we move forward with this logo: http://imagebin.org/252847
>>> I kept the current official blue for both the logo and word 'Open' in the
>>> wordmark because the word 'Open' gets less emphasis with the lighter blue.
>>> I also gave the text Apache a placement inside the valley made by the two
>>> O's as many people's designs had suggested.
>>> The font is Roboto Condensed which is Apache 2.0 Licensed.
>>> 
>>> The source file is an SVG created in Inkscape. The above is a png export.
>>> 
>>> Samer
>>> 
>>> On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour <[email protected]> wrote:
>>> 
>>>> Hello,
>>>> 
>>>> I will wait a few more days but it sounds like the group will be able to
>>>> come to a consensus on refreshing the orb in some way or another.  We can
>>>> proceed with finalizing this logo proposal if no one objectifies.
>>>> 
>>>> Samer
>>>> 
>>>> 
>>>> On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham <[email protected]> wrote:
>>>> 
>>>>> A flat logo may be good for  Pepsi, Domino's, Microsoft, Skype, Twitter
>>>>> since they have money power to promote. What AOO needs is a good looking
>>>>> logo
>>>>> 
>>>>> With Warm Regards
>>>>> 
>>>>> V.Kadal Amutham
>>>>> 919444360480
>>>>> 914422396480
>>>>> 
>>>>> 
>>>>> On 30 March 2013 18:17, Juergen Schmidt <[email protected]> wrote:
>>>>> 
>>>>>> Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:
>>>>>>> On 3/29/13, Robin Fowler <[email protected]> wrote:
>>>>>>>> Due to the opinions I've seen so far I've decided to make a new
>>>>> design:
>>>>>>>> 
>>>>>>>> 
>>>>>> 
>>>>> https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
>>>>>>> 
>>>>>>> Here is a tweak, without the orb. Looks pretty olympic.
>>>>>>> http://imagebin.org/252139
>>>>>>> 
>>>>>> maybe I am confused but I thought that we want something like the orb
>>>>> that
>>>>>> can be used standalone with the name. For ample for buttons, stickers
>>>>> etc.
>>>>>> 
>>>>>> Juergen
>>>>>>> 
>>>>>>> 
>>>>>>>> 
>>>>>>>> Overall it has a flat look and yet still some depth to make it stand
>>>>>> out
>>>>>>>> from the microsoft brand. I think it is also important to think
>>>>> about
>>>>>> the
>>>>>>>> form itself, the silhouette should ideally be recognisable on its
>>>>> own,
>>>>>> which
>>>>>>>> is one reason using the apache feather is a good idea.
>>>>>>>> 
>>>>>>>> Some other thoughts:
>>>>>>>> 
>>>>>>>> One of the problems i see with a lot of the proposals is the lack of
>>>>>> thought
>>>>>>>> given to typography. It seems the text is just slapped on as an
>>>>>>>> afterthought, in many cases the 'apache' is floating somewhere
>>>>> randomly
>>>>>>>> above 'openoffice'. Think of what you want the logo to imply, it
>>>>>> should not
>>>>>>>> look disorganised. Another thing worth pointing out is the kerning
>>>>>> (spacing
>>>>>>>> between letters) which could be optimised on some of the proposals.
>>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> There was a long discussion about the typography, starting with an
>>>>>>> open typography, and also a more artistic.
>>>>>>> 
>>>>>>>> 
>>>>>>>> This is an extremely important aspect of the whole logo design and
>>>>>> should be
>>>>>>>> considered when choosing a design. After all, many logos consist of
>>>>>> nothing
>>>>>>>> other than text.
>>>>>>>> 
>>>>>>>> I also want to say i really like Vasilis Xenofontos design. It might
>>>>>> be too
>>>>>>>> different from the current, but it's a very good logo imo.
>>>>>>>> 
>>>>>>>> Robin
>>>>>>>> 
>>>>>>>> On 28 Mar 2013, at 12:38, Samer Mansour <[email protected]> wrote:
>>>>>>>> 
>>>>>>>>> Robin brought up a good point that we should pick a logo before we
>>>>>> start
>>>>>>>>> work on the application artifacts or the website as it will
>>>>> influence
>>>>>>>>> those.
>>>>>>>>> 
>>>>>>>>> I initially was excited that we could have a new logo, an
>>>>>> opportunity to
>>>>>>>>> change the face of OpenOffice.
>>>>>>>>> 
>>>>>>>>> But after I saw Chris R. proposal I convinced myself refreshing
>>>>>> rather
>>>>>>>>> than
>>>>>>>>> re-branding was the better path.
>>>>>>>>> 
>>>>>>>>> So I would like to start a conversation that will hopefully give
>>>>> us
>>>>>>>>> strong
>>>>>>>>> arguments to picking a logo.
>>>>>>>>> 
>>>>>>>>> I already mentioned I liked the flat logo.
>>>>>>>>> Here are reasons:
>>>>>>>>> 
>>>>>>>>> - It is very similar to the current logo and that logo has a
>>>>> history
>>>>>> of
>>>>>>>>> being recognized.
>>>>>>>>> - Flat is 'in', easily recognizable on and works well on social
>>>>>>>>> platforms,
>>>>>>>>> screens and print media. (Think corporate and product logos of
>>>>> today,
>>>>>>>>> recently Pepsi, Domino's, Microsoft, Skype, Twitter)
>>>>>>>>> - This logo can be severed from the word mark to make it fit in a
>>>>>> square
>>>>>>>>> and still carry the branding image. Icons, site, etc.
>>>>>>>>> - A middle ground for community members who like the current logo.
>>>>>> Who
>>>>>>>>> want
>>>>>>>>> to achieve a new image of 4.0 without tossing history.
>>>>>>>>> 
>>>>>>>>> Looking back, we had lots of ideas but it only took me a moment
>>>>> when
>>>>>> i
>>>>>>>>> saw
>>>>>>>>> Chris r.'s proposal to realize the logo didn't need to be complex
>>>>> and
>>>>>>>>> completely new. That simple was actually beautiful.
>>>>>>>>> 
>>>>>>>>> Thoughts? Agree? Disagree (and your solution is)?
>>>>>>>>> 
>>>>>>>>> Samer Mansour
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>> ---------------------------------------------------------------------
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>>>>>>>> For additional commands, e-mail:
>>>>> [email protected]
>>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> --
>>>>>>> Alexandro Colorado
>>>>>>> Apache OpenOffice Contributor
>>>>>>> http://es.openoffice.org
>>>>>>> 
>>>>>>> ---------------------------------------------------------------------
>>>>>>> To unsubscribe, e-mail: [email protected]
>>>>>>> For additional commands, e-mail: [email protected]
>>>>>>> 
>>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>> 
>>>> 
>>>> 
>>                                      
> 


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