On Sat, May 11, 2013 at 9:30 AM, Dave Fisher <[email protected]> wrote: > Rob, > > Thanks for your efforts here. > > On May 11, 2013, at 8:41 AM, Rob Weir <[email protected]> wrote: > >> I've been going through the thousands of comments received in the >> survey, trying to make sense of them. Here are two things I thought >> were interesting and worth discussing: >> >> >> 1) The number "4" appears to be unlucky in China, Japan and Korea. >> Sometimes product their will even skip over version 4 of a product and >> go directly to 5. (In other cultures 13 is unlucky, and hotels will >> not have a 13th floor). >> >> So the feedback was that we might not want to have a "4" be too >> prominent or central in the logo. > > I think that this is a strong point. Why tie the logotype to the version? > >> >> 2) Some users suggested that a prominent "TM" trademark symbol was >> seen as conflicting with the openness theme. > > A TM is important for protecting the brand and it is something that the ASF > has requested from all projects. It does not have to be prominent, but ought > to be present. >
Exactly. We need it there, but it doesn't need to be part of the design. If we wanted we could do it like Starbucks does on their logo. No guarantees this page is the same in all countries, but look at upper left here: http://www.starbucks.com/ With their log the TM is not part of the design but placed in the border. -Rob > Regards, > Dave >> >> >> Regards, >> >> -Rob >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: [email protected] >> For additional commands, e-mail: [email protected] >> > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [email protected] > For additional commands, e-mail: [email protected] > --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
