On Fri, Oct 18, 2013 at 11:29 AM, Samer Mansour <[email protected]> wrote:
> I started with some of the images.
>
> https://cms.apache.org/ooo-site/wc/browse/smansour-kIuikt/trunk/content/product/pix/writer-big.png
> https://cms.apache.org/ooo-site/wc/browse/smansour-kIuikt/trunk/content/images/action-info.png
> etc.
>
> I did a quick commit because I logged into the CMS with my Apache ID.
> Not used to commiting yet so if I did something wrong let me know.
> Do I need to click publish as well?
>

With the CMS web interface you make the change, then commit, then view
staging build to see if the website built without errors, then view
the staged copy, then publish.

-Rob


> Index: 
> cgi-bin===================================================================---
> cgi-bin (.../production/ooo-site)   (revision 883154)+++ cgi-bin
> (.../staging/ooo-site/trunk)    (revision 883154)
>
> Property changes on: cgi-bin
> ___________________________________________________________________
> Modified: cms:source-revision
> ## -1 +1 ##-1533334+1533505
> \ No newline at end of propertyIndex:
> content/images/aoo-logo-100x100.png===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = image/pngIndex:
> content/images/AOO_logos/orb.jpg===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = image/jpegIndex:
> content/images/action-info.png===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = application/octet-streamIndex:
> content/product/pix/writer.png===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = application/octet-streamIndex:
> content/product/pix/calc-big.png===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = application/octet-streamIndex:
> content/product/pix/impress-big.png===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = application/octet-streamIndex:
> content/product/pix/calc.png===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = application/octet-streamIndex:
> content/product/pix/impress.png===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = application/octet-streamIndex:
> content/product/pix/writer-big.png===================================================================
> Cannot display: file marked as a binary type.
> svn:mime-type = application/octet-streamIndex:
> content===================================================================---
> content (.../production/ooo-site)   (revision 883154)+++ content
> (.../staging/ooo-site/trunk)    (revision 883154)
>
> Property changes on: content
> ___________________________________________________________________
> Modified: cms:source-revision
> ## -1 +1 ##-1533334+1533505
> \ No newline at end of propertyIndex:
> .===================================================================---
> .   (.../production/ooo-site)   (revision 883154)+++ .
> (.../staging/ooo-site/trunk)    (revision 883154)
>
> Property changes on: .
> ___________________________________________________________________
> Modified: cms:source-revision
> ## -1 +1 ##-1292552+1294858
> \ No newline at end of property
>
> Samer
>
>
> On Thu, Oct 17, 2013 at 4:39 PM, Rob Weir <[email protected]> wrote:
>
>> I was looking at usage data for the website, specifically the
>> conversion rate for new visitors by landing pages that received more
>> than 10,000 visits in the past month.  Let me explain:
>>
>> -- New visitors, as visitors coming to the openoffice.org website for
>> the first time
>>
>> -- Conversion rate is the % of visitors to the website that actually
>> download OpenOffice.  The overall conversion rate for all new visitors
>> is 30.81% for past 30 days.
>>
>> -- The landing page is the URL of the first page they visit on our
>> website.  Only 18% of website visitors go to the home page first. The
>> rest either end up with a native language page, or at a deeper page,
>> often referred to them by another website or by a Google search.
>>
>> What I've seen in the past is that a well-written and good looking
>> landing page will have a high conversion rate.  For example, the
>> French and Japanese native language home pages have a conversion rate
>> of over 50%:
>>
>> http://www.openoffice.org/fr/
>>
>> http://www.openoffice.org/ja/
>>
>> Note that neither of these are particularly fancy.  Half the battle is
>> not giving any negative signals to the user, like outdated text, bad
>> links, poor formatting, anything that suggests they are at some rogue
>> website run by hackers.
>>
>> So the poorly performing pages are:
>>
>> http://www.openoffice.org/pl/index.html (6.42% conversion rate)
>> http://www.openoffice.org/pl/product.download.html (2.75% conversion rate)
>>
>> Here the design looks off, with outdated logos, a download button
>> takes visitor to a page with misaligned folder, pointing to old 3.4.1
>> release.
>>
>> http://www.openoffice.org/legacy/thankyou.html (0.81% conversion rate)
>> http://www.openoffice.org/welcome/registration20.html (0.93% conversion
>> rate)
>>
>> These two pages are loaded by old versions of OpenOffice.org after
>> installing the product.  Combined we get nearly 60,000 visitors per
>> month to these pages.  But the conversion rate is horrible.   I just
>> did a quick update today to update the version numbers.  (They were
>> referring to 3.4.1 as the most recent).
>>
>> But I wonder if we might want to rethink the approach here.  The user
>> just downloaded and installed an older version of OpenOffice.  What
>> would motivate them to update?  Asking them immediately to download
>> again?  Or should we take a softer approach and focus on getting them
>> introduced to the support forum, or to sign up for our Facebook or
>> Twitter accounts?
>>
>> For any of these pages we have the ability to do A/B testing with
>> content experiments in Google Analytics.   We can try out a few
>> variations on the landing pages and measure the conversion rates and
>> see which ones do better.
>>
>> Regards,
>>
>> -Rob
>>
>> ---------------------------------------------------------------------
>> To unsubscribe, e-mail: [email protected]
>> For additional commands, e-mail: [email protected]
>>
>>

---------------------------------------------------------------------
To unsubscribe, e-mail: [email protected]
For additional commands, e-mail: [email protected]

Reply via email to