Hi Samer,

 I'm not sure I understand what you need, can you elaborate?

 Thanks,

 Roberto

2013/10/28 Samer Mansour <[email protected]>:
> Related note, can I get the SourceForge log in info so I can update the
> screen shots and logo used there?
> When there is inconsistencies like that make it look unofficial.  I can
> also update it so it makes our social profiles' background for even more
> consistency.
>
> Please anyone who has it, private message me it to my gmail. samer519 at
> gmail dcom
>
> Samer Mansour
>
>
> On Fri, Oct 18, 2013 at 3:35 PM, Rob Weir <[email protected]> wrote:
>
>> On Fri, Oct 18, 2013 at 11:29 AM, Samer Mansour <[email protected]>
>> wrote:
>> > I started with some of the images.
>> >
>> >
>> https://cms.apache.org/ooo-site/wc/browse/smansour-kIuikt/trunk/content/product/pix/writer-big.png
>> >
>> https://cms.apache.org/ooo-site/wc/browse/smansour-kIuikt/trunk/content/images/action-info.png
>> > etc.
>> >
>> > I did a quick commit because I logged into the CMS with my Apache ID.
>> > Not used to commiting yet so if I did something wrong let me know.
>> > Do I need to click publish as well?
>> >
>>
>> With the CMS web interface you make the change, then commit, then view
>> staging build to see if the website built without errors, then view
>> the staged copy, then publish.
>>
>> -Rob
>>
>>
>> > Index:
>> cgi-bin===================================================================---
>> > cgi-bin (.../production/ooo-site)   (revision 883154)+++ cgi-bin
>> > (.../staging/ooo-site/trunk)    (revision 883154)
>> >
>> > Property changes on: cgi-bin
>> > ___________________________________________________________________
>> > Modified: cms:source-revision
>> > ## -1 +1 ##-1533334+1533505
>> > \ No newline at end of propertyIndex:
>> >
>> content/images/aoo-logo-100x100.png===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = image/pngIndex:
>> >
>> content/images/AOO_logos/orb.jpg===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = image/jpegIndex:
>> >
>> content/images/action-info.png===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = application/octet-streamIndex:
>> >
>> content/product/pix/writer.png===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = application/octet-streamIndex:
>> >
>> content/product/pix/calc-big.png===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = application/octet-streamIndex:
>> >
>> content/product/pix/impress-big.png===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = application/octet-streamIndex:
>> >
>> content/product/pix/calc.png===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = application/octet-streamIndex:
>> >
>> content/product/pix/impress.png===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = application/octet-streamIndex:
>> >
>> content/product/pix/writer-big.png===================================================================
>> > Cannot display: file marked as a binary type.
>> > svn:mime-type = application/octet-streamIndex:
>> >
>> content===================================================================---
>> > content (.../production/ooo-site)   (revision 883154)+++ content
>> > (.../staging/ooo-site/trunk)    (revision 883154)
>> >
>> > Property changes on: content
>> > ___________________________________________________________________
>> > Modified: cms:source-revision
>> > ## -1 +1 ##-1533334+1533505
>> > \ No newline at end of propertyIndex:
>> > .===================================================================---
>> > .   (.../production/ooo-site)   (revision 883154)+++ .
>> > (.../staging/ooo-site/trunk)    (revision 883154)
>> >
>> > Property changes on: .
>> > ___________________________________________________________________
>> > Modified: cms:source-revision
>> > ## -1 +1 ##-1292552+1294858
>> > \ No newline at end of property
>> >
>> > Samer
>> >
>> >
>> > On Thu, Oct 17, 2013 at 4:39 PM, Rob Weir <[email protected]> wrote:
>> >
>> >> I was looking at usage data for the website, specifically the
>> >> conversion rate for new visitors by landing pages that received more
>> >> than 10,000 visits in the past month.  Let me explain:
>> >>
>> >> -- New visitors, as visitors coming to the openoffice.org website for
>> >> the first time
>> >>
>> >> -- Conversion rate is the % of visitors to the website that actually
>> >> download OpenOffice.  The overall conversion rate for all new visitors
>> >> is 30.81% for past 30 days.
>> >>
>> >> -- The landing page is the URL of the first page they visit on our
>> >> website.  Only 18% of website visitors go to the home page first. The
>> >> rest either end up with a native language page, or at a deeper page,
>> >> often referred to them by another website or by a Google search.
>> >>
>> >> What I've seen in the past is that a well-written and good looking
>> >> landing page will have a high conversion rate.  For example, the
>> >> French and Japanese native language home pages have a conversion rate
>> >> of over 50%:
>> >>
>> >> http://www.openoffice.org/fr/
>> >>
>> >> http://www.openoffice.org/ja/
>> >>
>> >> Note that neither of these are particularly fancy.  Half the battle is
>> >> not giving any negative signals to the user, like outdated text, bad
>> >> links, poor formatting, anything that suggests they are at some rogue
>> >> website run by hackers.
>> >>
>> >> So the poorly performing pages are:
>> >>
>> >> http://www.openoffice.org/pl/index.html (6.42% conversion rate)
>> >> http://www.openoffice.org/pl/product.download.html (2.75% conversion
>> rate)
>> >>
>> >> Here the design looks off, with outdated logos, a download button
>> >> takes visitor to a page with misaligned folder, pointing to old 3.4.1
>> >> release.
>> >>
>> >> http://www.openoffice.org/legacy/thankyou.html (0.81% conversion rate)
>> >> http://www.openoffice.org/welcome/registration20.html (0.93% conversion
>> >> rate)
>> >>
>> >> These two pages are loaded by old versions of OpenOffice.org after
>> >> installing the product.  Combined we get nearly 60,000 visitors per
>> >> month to these pages.  But the conversion rate is horrible.   I just
>> >> did a quick update today to update the version numbers.  (They were
>> >> referring to 3.4.1 as the most recent).
>> >>
>> >> But I wonder if we might want to rethink the approach here.  The user
>> >> just downloaded and installed an older version of OpenOffice.  What
>> >> would motivate them to update?  Asking them immediately to download
>> >> again?  Or should we take a softer approach and focus on getting them
>> >> introduced to the support forum, or to sign up for our Facebook or
>> >> Twitter accounts?
>> >>
>> >> For any of these pages we have the ability to do A/B testing with
>> >> content experiments in Google Analytics.   We can try out a few
>> >> variations on the landing pages and measure the conversion rates and
>> >> see which ones do better.
>> >>
>> >> Regards,
>> >>
>> >> -Rob
>> >>
>> >> ---------------------------------------------------------------------
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>> >>
>> >>
>>
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