Hi everyone,

This is a timely discussion for us as we are looking ahead to a redesign
of our web site and online collection.

I believe that a few museums have taken the position that publishing
copyrighted images, in "thumbnail" size only, on their online
collections, is fair use. I don't know if they publish thumbnails of
copyrighted works only after a reasonable effort to secure permission,
or whether they simply publish them without asking. I believe they
arrived at their policy with legal counsel.

I don't think there is any commonly-accepted definition of what
constitutes a thumbnail that would pass a fair use test (100 pixels? 250
pixels?).

I'd be interested to hear your opinions: is this approach is an emerging
trend in the museum field, and/or is there is an emerging understanding
in the field regarding what a "thumbnail" is?

Our own legal counsel has suggested that it would be difficult to make
generalized policies about which images could be published under this
kind of approach; they recommended we consider each case on its own
merits--not exactly what we were hoping to hear. In many ways it boils
down to a risk assessment. 

Will Real
Carnegie Museum of Art
Pittsburgh PA

-----Original Message-----
From: mcn-l-bounces at mcn.edu [mailto:[email protected]] On Behalf Of
Eve Sinaiko
Sent: Tuesday, September 15, 2009 4:02 PM
To: 'Museum Computer Network Listserv'
Subject: Re: [MCN-L] rights question

> 
> On Sep 14, 2009, at 2:29 PM, Weinstein, William wrote:
> 
> We are evaluating our policy regarding obtaining rights for images of
> works we publish in our online collection section.   The issue of what
> to do with works where there is an apparent copyright holder that can 
> either not be contacted or does not respond to repeated permission 
> requests.  Does anyone have a position of what to do regarding works 
> in this particular state of limbo?
> 
> Bill Weinstein

> Bill, legally if you do not have permission, you may not use the work.
> There is no mechanism in US copyright law to help you.  However, if 
> you are based in Canada, there is an unlocatable copyright owner 
> provision which can help you just in that circumstance.  And it is 
> possible that you can use it if using a Canadian work (though I would 
> have to double check to see who is eligible if you are not in Canada.)
> 
> Lesley
> 
> Lesley Ellen Harris
> lesley at copyrightlaws.com
> www.copyrightanswers.blogspot.com


I think this is an incomplete answer. I'm not a lawyer, so I can only
speak to how many publishers and museums are addressing this question in
practical terms, on the ground. If I've gotten any of the legal aspects
wrong, please correct me. 

There are two kinds of "in limbo" works: 1) Those known still to be in
copyright or probably in copyright (because they are not very old), for
whom no rights holder can be found; and 2) those whose rights holder
ignores repeated efforts to obtain permission. 

The first group are Orphan Works (OWs)--works still in copyright for
whom no known rights holder can be found. Congress has been working on
legislation to deal with OWs for several years. Last year the Senate
passed an OW bill, but the House version died. It's uncertain whether
the bill will be revived any time soon or not. Absent an OW law, users
must consider whether they may assert fair use. (At museums, a common
type of OWs are archive photos of objects, where the object is out of
copyright but the photo is not, the photographer's name is missing, and
the museum has no document to indicate that the photo was made as a work
for hire.)

The second group includes works where the copyright holder has been
found and is not responding, or works where it's not absolutely clear
who the rights holder really is (e.g., two different nephews of a dead
artist both claim to own the rights, or a work by an artist may have
been made while he was on staff somewhere and therefore be a work for
hire). 

For the second group, as for the first, fair use may be an option. One
also has to evaluate whether the use one wants to make of the work is
protected under fair use (or in the UK, under fair dealing). The
Stanford Fair Use Project has a very good, clear rundown of fair use and
how it works:
http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/ind
ex.h
tml
  
Fair use depends on the context of the use, so institutions should
develop guidelines on fair use in consultation with legal counsel--both
for using works in their own collections and for when others use works
whose copyrights you control. In the last couple of years there have
been some important court decisions strengthening the assertion of fair
use for visual images. Thus, it's not always the case that one must not
publish a work because the rights have not been cleared. Especially in
the case of those OWs where it's pretty clear that there is no living
rights holder, publication may be very low-risk.  

Fair use and fair dealing are US- and UK-specific, and some institutions
are concerned that in the internationalized realm of the Internet such
laws may not fully protect uses. A practical approach to the problem
that some websites and publishers adopt is to make every effort to
obtain all permissions, and document the efforts, and then to publish
the works with a notice that states: 

"The museum has made all reasonable efforts to ascertain the rights
status of all works reproduced on this website. Any corrections should
be sent to the attention of [name/digital rights administrator]." 

Or: 

"All reasonable efforts have been made to identify and contact copyright
holders but in some cases these could not be traced. If you hold or
administer rights to works posted here, please contact us. Any errors or
omissions will be corrected." Such disclaimers are becoming more common
and at a minimum are useful in demonstrating the publisher's good faith.
If a rights holder should come forward and object to the use, prompt
removal of the image may be sufficient remedy. 

In other words, in crafting a policy for the use of works where it's not
possible to obtain permission, an institution, in consultation with
counsel, should to consider several things: 

~Develop guidelines for doing a proper fair-use assessment in individual
cases and develop a protocol so that all staff who are responsible for
rights clearance know how to make a good assessment (and when to consult
counsel); ~Develop guidelines for what constitutes a sufficient search
for a rights holder and put in place a program to ensure that staff
understand it; ~Develop a protocol for rights search documentation and
document retention; ~Determine its comfort zone with respect to use of
works that fall into a "gray area" such as OWs; ~Decide whether its own
internal policy with respect to the use of such works is also going to
be its policy when others outside the institution make use of a work
whose rights are controlled or administered by the institution; ~Assess
the status of the works you want to use. If the rights owner is known to
be active in asserting rights but for some reason has not been answering
your request letters, you should not consider that work to be "in
limbo"; ~Don't be guided by your own convenience: your policy should not
be driven by a desire to avoid paying legitimate rights fees, or a
desire to publish fast, without waiting for a slow responder to write
back (perhaps from a distant country or an understaffed museum), or a
desire to avoid masses of rights-clearance paperwork. 

In these notes, I don't mean to encourage users not to clear rights. I'm
only suggesting ways to address the small group of works that are truly
in limbo. 

Regards,
Eve Sinaiko




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