The Columbus Museum of Art has a Page for the art museum and a group for our "doodles" program.
www.facebook.com/pages/Columbus-OH/Columbus-Museum-of-Art/29592092216 I feel like a page is more geared towards organizations. You can use it for advertising with their page tools and can track when people are coming to your page. Yes, when you advertise events, people get updates on their side. But they still will get them. The rate of return on social networking is generally pretty low. So, even though people are getting your message, normally they're not acting on it. It's still good to do social networking like this but it generally has a much lower rate of return. We use our page, primarily, as a means of more advertising where we try to get people involved as fans to post their fan photos. That way others when visiting can see what fun they had. Thomas Deliduka Director of Information Technology Columbus Museum of Art 480 East Broad Street Columbus, OH 43215 ph 614/629-0345 fax 614/629-0950 thomas.deliduka at cmaohio.org ART SPEAKS. JOIN THE CONVERSATION -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:[email protected]] On Behalf Of Jeanne Kessler Sent: Tuesday, March 03, 2009 9:48 AM To: mcn-l at mcn.edu Subject: [MCN-L] Facebook - Groups vs. Pages Hi - I am interested in knowing if anyone is using Facebook for their institutions, and if so, if they are using a page, a group or both. We have a Facebook page and a bunch of 'fans' and are trying to figure out the best way to take advantage of this group. We recently tried to invite our fans to an event, but it was sent out as a page update, and we received very few responses. I am under the impression that if we are are a group, rather than a page we can communicate more actively with those interested in us. I'd love to hear from anyone with any experience and/or suggestions on this issue. Thanks. Jeanne Kessler IT Project Manager The National WWII Museum 945 Magazine Street New Orleans, LA 70130 Phone: 504/527-6012, ext. 228 Cell: 504/723-0765 Fax: 504/527-6088 Jeanne.Kessler at nationalww2museum.org<http://www.nationalww2museum.org/> _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/
