We don't actually. We just do the stuff in our spare time and if we get people from it, great. But ther is no ROI being calculated. We don't have the staff to dedicate to social networking sites and if we did, we would probably find we're doing lots of work with little return. At least that's what I'm seeing online in presentations I've seen.
It's good to get your name out there in this manner. "presence" is very important. But don't dedicate so many hours to it that you're not getting your normal work done. Perhaps in the future it will be better but in the end, the web is mainly social so it's a method of building relationships rather than customers. Thomas Deliduka Director of Information Technology Columbus Museum of Art 480 East Broad Street Columbus, OH 43215 ph 614/629-0345 fax 614/629-0950 thomas.deliduka at cmaohio.org ART SPEAKS. JOIN THE CONVERSATION -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:[email protected]] On Behalf Of Beth Kanter Sent: Tuesday, March 03, 2009 10:21 AM To: Museum Computer Network Listserv Subject: Re: [MCN-L] Facebook - Groups vs. Pages Thomas: Would love to know how you calculate the rate of return for your Facebook Page? B On Tue, Mar 3, 2009 at 10:00 AM, Thomas Deliduka < Thomas.Deliduka at cmaohio.org> wrote: > The Columbus Museum of Art has a Page for the art museum and a group > for our "doodles" program. > > www.facebook.com/pages/Columbus-OH/Columbus-Museum-of-Art/29592092216 > > I feel like a page is more geared towards organizations. You can use > it for advertising with their page tools and can track when people are > coming to your page. Yes, when you advertise events, people get updates on > their side. > But they still will get them. > > The rate of return on social networking is generally pretty low. So, > even though people are getting your message, normally they're not acting on > it. > It's still good to do social networking like this but it generally has > a much lower rate of return. > > We use our page, primarily, as a means of more advertising where we > try to get people involved as fans to post their fan photos. That way > others when visiting can see what fun they had. > > Thomas Deliduka > Director of Information Technology > Columbus Museum of Art > 480 East Broad Street > Columbus, OH 43215 > ph 614/629-0345 fax 614/629-0950 > thomas.deliduka at cmaohio.org > > ART SPEAKS. JOIN THE CONVERSATION > -----Original Message----- > From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf > Of Jeanne Kessler > Sent: Tuesday, March 03, 2009 9:48 AM > To: mcn-l at mcn.edu > Subject: [MCN-L] Facebook - Groups vs. Pages > > Hi - > > I am interested in knowing if anyone is using Facebook for their > institutions, and if so, if they are using a page, a group or both. > > We have a Facebook page and a bunch of 'fans' and are trying to figure > out the best way to take advantage of this group. We recently tried > to invite our fans to an event, but it was sent out as a page update, > and we received very few responses. I am under the impression that if > we are are a group, rather than a page we can communicate more > actively with those interested in us. > > I'd love to hear from anyone with any experience and/or suggestions on > this issue. > > Thanks. > > Jeanne Kessler > IT Project Manager > The National WWII Museum > 945 Magazine Street > New Orleans, LA 70130 > Phone: 504/527-6012, ext. 228 > Cell: 504/723-0765 > Fax: 504/527-6088 > Jeanne.Kessler at nationalww2museum.org<http://www.nationalww2museum.org/ > > > > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum > Computer Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l at mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://toronto.mediatrope.com/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://toronto.mediatrope.com/pipermail/mcn-l/ > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum > Computer Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l at mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://toronto.mediatrope.com/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://toronto.mediatrope.com/pipermail/mcn-l/ > -- Beth's Blog: http://beth.typepad.com Nonprofits and Social Media _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/
