Thomas: Would love to know how you calculate the rate of return for your Facebook Page? B
On Tue, Mar 3, 2009 at 10:00 AM, Thomas Deliduka < Thomas.Deliduka at cmaohio.org> wrote: > The Columbus Museum of Art has a Page for the art museum and a group for > our "doodles" program. > > www.facebook.com/pages/Columbus-OH/Columbus-Museum-of-Art/29592092216 > > I feel like a page is more geared towards organizations. You can use it for > advertising with their page tools and can track when people are coming to > your page. Yes, when you advertise events, people get updates on their side. > But they still will get them. > > The rate of return on social networking is generally pretty low. So, even > though people are getting your message, normally they're not acting on it. > It's still good to do social networking like this but it generally has a > much lower rate of return. > > We use our page, primarily, as a means of more advertising where we try to > get people involved as fans to post their fan photos. That way others when > visiting can see what fun they had. > > Thomas Deliduka > Director of Information Technology > Columbus Museum of Art > 480 East Broad Street > Columbus, OH 43215 > ph 614/629-0345 fax 614/629-0950 > thomas.deliduka at cmaohio.org > > ART SPEAKS. JOIN THE CONVERSATION > -----Original Message----- > From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf Of > Jeanne Kessler > Sent: Tuesday, March 03, 2009 9:48 AM > To: mcn-l at mcn.edu > Subject: [MCN-L] Facebook - Groups vs. Pages > > Hi - > > I am interested in knowing if anyone is using Facebook for their > institutions, and if so, if they are using a page, a group or both. > > We have a Facebook page and a bunch of 'fans' and are trying to figure out > the best way to take advantage of this group. We recently tried to invite > our fans to an event, but it was sent out as a page update, and we received > very few responses. I am under the impression that if we are are a group, > rather than a page we can communicate more actively with those interested in > us. > > I'd love to hear from anyone with any experience and/or suggestions on this > issue. > > Thanks. > > Jeanne Kessler > IT Project Manager > The National WWII Museum > 945 Magazine Street > New Orleans, LA 70130 > Phone: 504/527-6012, ext. 228 > Cell: 504/723-0765 > Fax: 504/527-6088 > Jeanne.Kessler at nationalww2museum.org<http://www.nationalww2museum.org/> > > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum Computer > Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l at mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://toronto.mediatrope.com/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://toronto.mediatrope.com/pipermail/mcn-l/ > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum Computer > Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l at mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://toronto.mediatrope.com/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://toronto.mediatrope.com/pipermail/mcn-l/ > -- Beth's Blog: http://beth.typepad.com Nonprofits and Social Media
