janice at the Powerhouse Museum we use a product called Traction (http://www.tractionplatform.com/traction/) which allows us to segment and monitor responses to and interactions with email marketing as well as offering integration with SMS, MMS and future mobile telephony campaigns. it also offers a huge amount of customisation and personalisations options as well as competitions and multi-tiered interactions (email quiz competitions and sms voting - for example, send a SMS vote for your favourite museum object then get a personalised email bulletin back and an entry in a prize draw, all managed from the one system). it has APis for integration into your website.
another option for email-only campaigns we have looked at is Campaign Monitor (http://www.campaignmonitor.com/) which is excellent, very cheap, and if email is all you need might be a good solution. both Traction and Campaign Monitor give the necessary tracking to help you make the most of your email marketing - which definitely needs to be much more than just send and forget. with tracking you quickly realise that ech message by itself will only get about a 30-40% read rate - which can be improved upon with more targetted and personalised follow up messages etc we send to about 20,000 addresses each month and have about 10 different segmented lists for different types of message and content. seb chan (Fresh + New blog - www.powerhousemuseum.com/dmsblog) Sebastian Chan Manager, Web Services Powerhouse Museum street - 500 Harris St Ultimo, NSW Australia postal - PO Box K346, Haymarket, NSW 1238 tel - 61 2 9217 0109 fax - 61 2 9217 0689 e - sebc at phm.gov.au w - www.powerhousemuseum.com -----Original Message----- From: [email protected] on behalf of Janice Sent: Fri 09/11/2007 7:50 AM To: Museum Computer Network Listserv Subject: [MCN-L] mass email query Has anyone researched the various services for sending out mass emails? We have been using Drupal to send out Enews to members/teachers or other mailing lists and thinking of switching to a service. What works and what doesn't? And what volume are you sending on a monthly basis? Janice Craddock IT Manager Amon Carter Museum _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l =========================Important Notice===================================== This email and attachments are for the use of the intended recipient(s) only and may contain confidential or legally privileged information or material that is copyright of Powerhouse Museum or a third party. If you have received this email in error, please notify the sender immediately and then delete it. If you are not the intended recipient, you must not use, disclose or distribute this e-mail without the author's prior permission. Any views expressed in this message and attachments are those of the individual sender and the Powerhouse Museum accepts no liability for the content of this message. Whilst every care has been taken, the Powerhouse Museum cannot guarantee that the integrity of this email has been maintained nor that the email is free of errors or viruses. The Powerhouse Museum advises all organisations and individuals to undertake their own virus scanning and security measures. ==============================================================================
