Hi,
At the Netherlands Institute for Sound and Vision (national audiovisual
archive) we recently started experimenting with Atavist. As our main website
lacked certain features for publishing long form multimedia articles, we
decided to try Atavist. Our first (and only so far) promoted article can be
found here:
https://beeldengeluid.atavist.com/oorsprong-nederlandse-documentaire
<https://beeldengeluid.atavist.com/oorsprong-nederlandse-documentaire>
Although the article is in Dutch and is a historical background article about
early 20th century mostly silent documentaries, written by our in-house media
historian Bas Agterberg, it illustrates the approach you can take with Atavist.
What we’ve learned is that to create a good article on Atavist is that apart
from a good writer, it helps when you have someone with a background in
editing, desktop publishing, web publishing and online marketing and
communication (that was me in this case).
Just like a magazine article, a story on Atavist has a short “shelf-life”, so
it’s important that you promote it correctly and timely. In a museum context
that would for instance mean that you link to the background article on an
exposition from your main website and your social media posts and link back to
your main website in the article.
At our museum we plan to you use the paid version of Atavist as a tool for
promotional and/or background articles.
Frank Sträter
Senior Frontend Developer
Netherlands Institute for Sound and Vision
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