What I meant with "short shelf-life", is that because your Atavist article is published on a platform that is set apart from your main website and the platform doesn't have a recommendation and/or discovery engine, your intended reading audience is likely to peak it's traffic in less than 2 weeks after you promote the link to your article (unless you continue to actively promote the article, ie link to it). The article does get indexed well by search engines like Google by the way, so incidental discovery will happen.
The main advantage of using Atavist is cost benefits. If you are interested in producing a multimedia reading experience which works on all devices, you can quickly publish something decent looking without needing web developers. 2016-04-16 16:44 GMT+02:00 Matt Morgan <m...@concretecomputing.com>: > How does the shelf-life work? What is the advantage? > > Thanks, > Matt > > On 04/16/2016 07:50 AM, Frank Sträter wrote: > >> Hi, >> >> At the Netherlands Institute for Sound and Vision (national audiovisual >> archive) we recently started experimenting with Atavist. As our main >> website lacked certain features for publishing long form multimedia >> articles, we decided to try Atavist. Our first (and only so far) promoted >> article can be found here: >> https://beeldengeluid.atavist.com/oorsprong-nederlandse-documentaire < >> https://beeldengeluid.atavist.com/oorsprong-nederlandse-documentaire> >> >> Although the article is in Dutch and is a historical background article >> about early 20th century mostly silent documentaries, written by our >> in-house media historian Bas Agterberg, it illustrates the approach you can >> take with Atavist. What we’ve learned is that to create a good article on >> Atavist is that apart from a good writer, it helps when you have someone >> with a background in editing, desktop publishing, web publishing and online >> marketing and communication (that was me in this case). >> >> Just like a magazine article, a story on Atavist has a short >> “shelf-life”, so it’s important that you promote it correctly and timely. >> In a museum context that would for instance mean that you link to the >> background article on an exposition from your main website and your social >> media posts and link back to your main website in the article. >> >> At our museum we plan to you use the paid version of Atavist as a tool >> for promotional and/or background articles. >> >> Frank Sträter >> Senior Frontend Developer >> Netherlands Institute for Sound and Vision >> >> >> _______________________________________________ >> You are currently subscribed to mcn-l, the listserv of the Museum >> Computer Network (http://www.mcn.edu) >> >> To post to this list, send messages to: mcn-l@mcn.edu >> >> To unsubscribe or change mcn-l delivery options visit: >> http://mcn.edu/mailman/listinfo/mcn-l >> >> The MCN-L archives can be found at: >> http://www.mail-archive.com/mcn-l@mcn.edu/ >> > > > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum Computer > Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l@mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://mcn.edu/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://www.mail-archive.com/mcn-l@mcn.edu/ > >
_______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l@mcn.edu To unsubscribe or change mcn-l delivery options visit: http://mcn.edu/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://www.mail-archive.com/mcn-l@mcn.edu/
