How does the shelf-life work? What is the advantage?

Thanks,
Matt

On 04/16/2016 07:50 AM, Frank Sträter wrote:
Hi,

At the Netherlands Institute for Sound and Vision (national audiovisual archive) we 
recently started experimenting with Atavist. As our main website lacked certain 
features for publishing long form multimedia articles, we decided to try Atavist. Our 
first (and only so far) promoted article can be found here: 
https://beeldengeluid.atavist.com/oorsprong-nederlandse-documentaire 
<https://beeldengeluid.atavist.com/oorsprong-nederlandse-documentaire>

Although the article is in Dutch and is a historical background article about 
early 20th century mostly silent documentaries, written by our in-house media 
historian Bas Agterberg, it illustrates the approach you can take with Atavist. 
What we’ve learned is that to create a good article on Atavist is that apart 
from a good writer, it helps when you have someone with a background in 
editing, desktop publishing, web publishing and online marketing and 
communication (that was me in this case).

Just like a magazine article, a story on Atavist has a short “shelf-life”, so 
it’s important that you promote it correctly and timely. In a museum context 
that would for instance mean that you link to the background article on an 
exposition from your main website and your social media posts and link back to 
your main website in the article.

At our museum we plan to you use the paid version of Atavist as a tool for 
promotional and/or background articles.

Frank Sträter
Senior Frontend Developer
Netherlands Institute for Sound and Vision


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