SunRocket to Unveil Global Calling Plan

Jul 10, 2006  12:58 AM (ET)

By BRUCE MEYERSON
Associated Press

http://apnews.myway.com//article/20060710/D8IOTTIG0.html


NEW YORK (AP) - Internet phone company SunRocket Inc. to introduce a 
calling plan with unlimited calls to about 35 countries for $25 a month, 
lowering the bar even further in the price wars that have unnerved 
investors about the young industry's long-term viability.

The plan includes unlimited calls to any landline anywhere in about 30 
countries, regardless of whether it's over a traditional phone or another 
Internet service, plus 10 cities located in other countries.

As with most competing services, calls to mobile phones in the listed 
countries will still cost extra, with the per-minute rate ranging from 3 
cents in many cases to 30 cents at the high end.

The new plan being launched Monday by SunRocket comes on the heels of the 
highly disappointing stock debut by industry leader Vonage Holdings Corp. (VG)

Vonage's shares have tumbled 55 percent since the initial public offering 
in late May, weighed down by worries the company spends too much on 
marketing to win new customers, and concerns that fierce price competition 
will force Vonage to lower its rates as well.

Investors also fret that Vonage's rapid growth and subscriber base, 1.6 
million at last count, are threatened over the long haul by the lure of 
traditional phone and cable companies that are bundling calling plans with 
TV, Internet and cellular services on a single bill.

SunRocket, one of the industry's feisty upstarts, has doubled its 
subscriber base to 130,000 customers over the past four months with a 
service offering unlimited calls within the United States and Canada for 
$199 a year.

Broken down, that plan costs about $17 a month, or $8 less than the $25 
Vonage charges for a similar unlimited service that also includes calls to 
five European countries,

The international SunRocket plan, priced at $299 a year, includes calls to 
landlines throughout these countries: Argentina, Australia, Austria, 
Belgium, Chile, China, Czech Republic, Denmark, France, Germany, Greece, 
Ireland, Israel, Italy, Japan, Luxembourg, Malaysia, Netherlands, New 
Zealand, Norway, Poland, Portugal, Singapore, South Korea, Spain, Sweden, 
Switzerland, Taiwan and the United Kingdom.

It also includes calls to Mexico City, Guadalajara and Monterrey in Mexico; 
Moscow and St. Petersburg in Russia; Rio de Janeiro and Sao Paulo in 
Brazil; Caracas, Venezuela; Lima, Peru; and Helsinki, Finland.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu



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