Many car companies have developed new offshoot brands to cater for niche markets. Toyota has Lexus, Mazda was pushing Eunos (I think) etc so it comes as no surprise. Consider (Please consider....) that developing new brands is a lot more expensive than reviving old ones. Nissan have done a smart thing, maybe they are thinking  of cashing in on past rally and racing glories  -nothing wrong with that, I just hope they think about creating a new Turbo 4WD Datsun for the World Rally Circuit!!
Datto lives again!!
 
Cheers,
Rob P
----- Original Message -----
From: Terry Rudd
Sent: Monday, December 09, 2002 6:50 PM
Subject: DATSUN named to be revived by Nissan Japan

Ozdators,

An interesting article from a Japanese website got sent to me today - it looks like the real thing. The name DATSUN was as popular in Australia and New Zealand as in any other countries - we should remind Mr Ghosn of that fact.

The thing is do we want the Datsun name revived?

Nissan to revive Datsun brand

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TOKYO � Nissan Motor Co will revive its old brand, Datsun, at a yet-to-be-decided time as it is an important asset, the major Japanese automaker's president, Carlos Ghosn, said Tuesday.

Datsun was adopted by various Nissan cars in the 1960s, especially those sold overseas, and became a popular brand particularly in the United States. Currently, Nissan uses the brand only for a pickup truck model. (Kyodo News)

regards,

Terry
Canberra, Aus.



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