> > There's an easy way to program those 'hidden gems/fogotten favourites' > and, at the same time, it prolongs the life of the hits. You burn out > those hits and your format is DEAD in the water. Caput. And 'they' do > that all of the time. You mentioned 1,100 songs rotating in their > 'universe'. Try 800 or less. It's certain death. A guaranteed lose. It > spells the end of some careers due to this entirely stupid programming > blunder. > I know how to do it. Most stations don't and, in addition, they hire young/cheap. That's another surefire way to guarantee you'll lose. If your programming music department doesn't know the MUSIC and the AUDIENCE you're a goner...sooner or later. N. American music radio is pure unadulterated shit. N American talk radio is even worse. The number of exceptions wouldn't use up all of your fingers. A pox on those assholes who collectively ruined an industry...and they did it just for the shareholders who'll end up owning stock in suddenly worthless companies. We're almost there now.
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