I'm not involved with it, but I'm aware of it.

This is Chris Heuer's project.

I don't quite see how this is a microformat in the community sense
though the goals are similar. In some ways, it's kind of like the
hWidget project that was developed outside the microformats community
and process, which, as we've seen, has resulted in lesser adoption.

I don't quite understand why they're working outside the microformats
community, except that it's not the traditional folks who work on
standards or webdev who are involved (i.e. PR firms).

I do take issue with the way that they're going about building out
this work and calling it a microformat; in some respects, this is
where, as a community mark, the microformats community should make
clear how it feels about work of this nature being called a
"microformat" that has exclusivity baked into its community model:

"Membership in the working group is subject to approval by the Social
Media Club advisory board"

Their wiki is here: http://www.socialtext.net/hrelease/index.cgi

Chris


On 9/14/06, Ryan King <[EMAIL PROTECTED]> wrote:
Just found via a google alert:

http://www.marketwire.com/mw/release_html_b1?release_id=162010

> SILICON VALLEY, CA -- (MARKET WIRE) -- September 12, 2006 -- On the
> heels of its official launch, Social Media Club (SMC) formed the
> Media Release Working Group to develop the hRelease, a new standard
> for modernizing the traditional press release for a Web-centric world.
>
> The Media Release Working Group will work closely with the
> Microformats community, while evaluating other technologies such as
> XPRL, XBRL and NewsML to establish a standard way of organizing,
> tagging, distributing and sharing "official" organizational
> communications among blogs and other online communities. The group
> intends to present an initial draft specification on Nov. 2 at the
> Society for New Communications Research Symposium in Boston.

... and so on...

I know there's been discussions of this "social media release"
elsewhere on the interweb, but is there anyone here who's involved in
the process?

-ryan
--
Ryan King
[EMAIL PROTECTED]



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