People seem to be put off by words like semantic or microformat. Maybe we need to do some more research outside of this mailing list?

Does anyone have any ideas how we could design some research to try and answer this? Some scenarios we could user test would be the difference between a page with MF and a page without for a user with an MF supporting browser but no concept of MF. And a user without an MF consumer coming across a page encouraging them to get one.

Ben Ward wrote:
On 28 Jun 2007, at 15:59, Thom Shannon wrote:
yes, it's a "thing", it's different. FF3 can't just add any address you see to your address book, its a specific kind of address that just looks the same, and you need a browser or plugin or something that understands that specific "thing"

So whats the thing called, micro-what? or "Resuable Data" (with the MF icon!)

I'm still not sure there's anything there that can't be served with the term ‘rich web page’ or ‘semantic web page’ — two terms already in use. What is the semantic way to mark up a business card? hCard.

If some reference to the page specifics is required in documentation somehow, does ‘microformatted content’ or ‘microformatted web page’ not suffice?

Ben
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