On the contribution side, the switchover also had a positive impact on new user activation [1].
iPad users who were previously signing up on the desktop site saw a significantly (and substantially) higher activation rate [2] as a result of the redirection, for most days we sampled after the switchover. It’s too early to tell if this change in new user engagement will persist (we probably had a large number of testers among the first signups) and we know that by design (anonymous edit restrictions, prominent CTAs) we should expect to see a higher conversion for editors on the mobile site, but these results are very encouraging: we’re seeing a much higher rate of new users to contribute to start editing Wikipedia in an environment that is more appropriate for tablet devices. Dario [1] measured as the proportion of newly registered users who complete at least 1 edit in their first 24 hours, English Wikipedia. [2] https://trello.com/c/LKVK7RfL/351-tablet-switchover-and-editor-activation On Jun 27, 2014, at 1:37 PM, Oliver Keyes <[email protected]> wrote: > So; we have the second week of results. > > To set the stage: ISP caches will be cleared, so we might see desktop drop. > Weekend traffic will show up, which means we might see the type of people > accessing wikipedia change, and bring new preferences and demographics into > play. It's been longer since the switchover, so people who dislike the change > have had more chances to find the opt-out. It's the data wheel of fortune, > and nobody knows where your spin will take you! > > The answer is "a good place". The weekend made absolutely no difference; it > bumped the amount of desktop traffic by a tiny amount, compared to a big > increase for mobile, which suggests not just that most people have happily > switched over but that the people who have switched are our most frequent and > active visitors. Day-on-day, we saw no significant increase in desktop > opt-ins - in fact, a slight decrease from the (already tiny) 5-ish percent. > > Looks like being WP:BOLD and switching our tablet users to mobile in one fell > swoop was a good decision, and our readers think so too :). > > > On 25 June 2014 14:57, Dario Taraborelli <[email protected]> wrote: > Tomasz, > > one of the analytics goals for Q1-2015 is to deliver traffic metric > definitions (primarily: pageviews, unique clients) and their breakdown by > target site, device or device class and geography. > > We will keep monitoring page requests using the interim definitions Oliver > applied to the sampled logs [1], but there’s more work that needs to be done > to turn these into fully vetted, production-level reports generated from the > unsampled logs. > > We’re currently turning the mobile analytics priorities discussed with Howie, > Maryana and Dan into cards and we’ll share the list once it’s completed. > > Mobile is a focus area for Q1 with virtually two dedicated people from > Research & Data supporting the team with traffic and contribution research. > We’ll be also reinforcing our traffic crunching capacity with a new dedicated > research position that we’ll be opening in Q1 and realistically we should > expect to have onboard in Q2. > > Dario > > [1] https://trello.com/c/DCd58xGQ/334-daily-pv-from-sampled-logs > > On Jun 23, 2014, at 10:58 AM, Tomasz Finc <[email protected]> wrote: > > > On Mon, Jun 23, 2014 at 10:47 AM, Oliver Keyes <[email protected]> wrote: > >> Nope, just static reports at the moment. Given the speedy nature of the > >> request (Both figuratively - there was a narrow window to produce it - and > >> literally, because I wrote most of the code while travelling through Oregon > >> at 85 MP/H) I'm not tremendously confident in the ability of the code to > >> indefinitely generate data > > > > That's fine. > > > > Maryana, it would be good to keep track of this over the quarter. > > > > Where would this sit on your priority list of analytics requests that > > need to have complete/scalable implementations ? > > > > if there is already a backlog of these then feel free to point me to it. > > > > --tomasz > > > > _______________________________________________ > > Mobile-l mailing list > > [email protected] > > https://lists.wikimedia.org/mailman/listinfo/mobile-l > > > > > -- > Oliver Keyes > Research Analyst > Wikimedia Foundation > <2014-06-13_to_2014-06-25.png>
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