On Jun 27, 2014, at 2:56 PM, Erik Moeller <[email protected]> wrote:
> On Fri, Jun 27, 2014 at 2:26 PM, Dario Taraborelli > <[email protected]> wrote: >> >> On the contribution side, the switchover also had a positive impact on new >> user activation [1]. >> >> iPad users who were previously signing up on the desktop site saw a >> significantly (and substantially) higher activation rate [2] as a result of >> the redirection, for most days we sampled after the switchover. >> >> It’s too early to tell if this change in new user engagement will persist >> (we probably had a large number of testers among the first signups) and we >> know that by design (anonymous edit restrictions, prominent CTAs) we should >> expect to see a higher conversion for editors on the mobile site, but these >> results are very encouraging: we’re seeing a much higher rate of new users >> to contribute to start editing Wikipedia in an environment that is more >> appropriate for tablet devices. > > Very cool data, thanks Dario! Is it possible to quantify before/after > total edit volume to account for the impact of the anonymous edit > restriction? I am looking into overall edit volume as well. We should keep in mind that this will be a noisy measure (much less controlled than new user activation rates). Other hypotheses we’re formulating on the expected impact of the tablet switchover are listed here [1], feel free to add more. Dario [1] http://etherpad.wikimedia.org/p/TabletSwitchover-UserAcquisition _______________________________________________ Mobile-l mailing list [email protected] https://lists.wikimedia.org/mailman/listinfo/mobile-l
