On Fri, Jun 27, 2014 at 2:26 PM, Dario Taraborelli
<[email protected]> wrote:
>
> On the contribution side, the switchover also had a positive impact on new 
> user activation [1].
>
> iPad users who were previously signing up on the desktop site saw a 
> significantly (and substantially) higher activation rate [2] as a result of 
> the redirection, for most days we sampled after the switchover.
>
> It’s too early to tell if this change in new user engagement will persist (we 
> probably had a large number of testers among the first signups) and we know 
> that by design (anonymous edit restrictions, prominent CTAs) we should expect 
> to see a higher conversion for editors on the mobile site, but these results 
> are very encouraging: we’re seeing a much higher rate of new users to 
> contribute to start editing Wikipedia in an environment that is more 
> appropriate for tablet devices.

Very cool data, thanks Dario! Is it possible to quantify before/after
total edit volume to account for the impact of the anonymous edit
restriction?

Erik


-- 
Erik Möller
VP of Engineering and Product Development, Wikimedia Foundation

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