+ Analytics

Tilman, this is great.  I find myself enjoying the stats/graphs and
analysis/commentary equally and so far I don't see anything that isn't very
helpful.  Two considerations:

   - Two app-level metrics I would like to see moving forward would be a
   number showing a daily/monthly visit count divided by the install base (if
   it is achievable): 15% of Android users visit every day, 45% visit every
   month. Along those lines, I am very interested to see the retention data
   that Android is now collecting.

   - Ultimately, I think 30 day views (or 28 day views) are less subject to
   noise than 7-day.


   - On a related note, so far the weekly cadence is great.  It might also
   be that after 3 weeks we realize that a biweekly or monthly cadence is all
   we really need.

At some point, we will have to solidify this so that we can automate
some/most of it.  Perhaps we should chat offline about what your tolerance
is in that regard.

-J

On Wed, Sep 23, 2015 at 12:26 AM, Tilman Bayer <[email protected]> wrote:

> Hi all,
>
> here is the weekly look at our most important readership metrics.
>
> As laid out last week, the main purpose is to raise awareness about how
> these are developing, call out the impact of any unusual events in the
> preceding week, and facilitate thinking about core metrics in general.
>
> We will iterate on the presentation (e.g. to better take seasonality into
> account, in particular including year-over-year comparisons) and eventually
> want to create dashboards for those which are not already available in that
> form already. Feedback and discussion welcome.
>
> (All numbers below are averages for September 14-20, 2015 unless otherwise
> noted.)
>
> Pageviews:
>
> Total: 523 million/day
>
> Context (April 2015-September 2015):
>
> Pageviews were down 4.3% from last week, a somewhat noticeable drop (for a
> more dramatized view, see the Vital Signs dashboard
> <https://vital-signs.wmflabs.org/#projects=all/metrics=Pageviews>).
>
> Desktop: 58.1%
>
> Mobile web: 40.7%
>
> Apps: 1.2%
>
>
> Global North ratio: 77.4% of total pageviews
>
> Context (April 2015-September 2015):
>
>
> Unique app users
>
> Android: 1.303 million /day
>
> Context (January 2015-September 2015):
>
> A slight rise in the last two weeks, but we’re not seeing a clear effect
> of the recent media promotion for the Android app (blog post
> <https://blog.wikimedia.org/2015/09/10/wikipedia-app-new-navigation-features/>
> on September 10, media coverage
> <https://meta.wikimedia.org/wiki/Communications_committee/Press_clippings/2015#September>
> on September 10, 11 and 13) - compare the bump in April around the time
> when the app was featured in the Play store and the media promotion for the
> iOS app happened (with much wider media coverage
> <https://meta.wikimedia.org/wiki/Communications_committee/Press_clippings/2015#April>
> ).
>
>
> iOS: 319k / day
>
> Context (January 2015-September 2015):
>
> No news here.
>
> New app installations
>
> Android: 44,066/day (installs per device, from Google Play, September
> 14-19)
>
> Context (Aug 21, 2015 - Sep 21, 2015):
>
> One is tempted to see a bit of a bump after the start of the media
> promotion on September 10 (concretely, average daily installs in the time
> from September 10-19 were 2.5% higher than in the time from August
> 21-September 9), but in the end we can’t really be certain whether it had
> an effect. (Compare again very visible peak in April in the year-over-year
> graph
> <https://commons.wikimedia.org/wiki/File:Wikipedia_Android_app_-_daily_installs_by_device,_Sep_11,_2014_-_Sep_11,_2015_(Google_Play).png>
> I posted last week.)
>
> The drop on Sunday September 20 seems to be a problem with Google Play’s
> statistics (several other metrics like uninstall numbers show a similar
> drop) and not something we need to worry about; I left it out from the
> average above as an outlier.
>
>
> iOS: 4,839/day (download numbers from App Annie)
>
> Context (September 2014-September 2015):
>
>
> ----
>
> For reference, the queries and source links used are listed below (access
> is needed for each). Most of the above charts have been updated on
> Commons, too
> <https://commons.wikimedia.org/w/index.php?title=Special:ListFiles&offset=20150923010000&user=Tbayer+%28WMF%29&ilshowall=1&limit=4>
> .
>
> hive (wmf)> SELECT SUM(view_count)/7000000 AS avg_daily_views_millions
> FROM wmf.projectview_hourly WHERE agent_type = 'user' AND
> CONCAT(year,"-",LPAD(month,2,"0"),"-",LPAD(day,2,"0")) BETWEEN "2015-09-14"
> AND "2015-09-20";
>
> hive (wmf)> SELECT year, month, day,
> CONCAT(year,"-",LPAD(month,2,"0"),"-",LPAD(day,2,"0")) as date,
> sum(IF(access_method <> 'desktop', view_count, null)) AS mobileviews,
> SUM(view_count) AS allviews FROM wmf.projectview_hourly WHERE year=2015 AND
> agent_type = 'user' GROUP BY year, month, day ORDER BY year, month, day
> LIMIT 1000;
>
> hive (wmf)> SELECT access_method, SUM(view_count)/7 FROM
> wmf.projectview_hourly WHERE agent_type = 'user' AND
> CONCAT(year,"-",LPAD(month,2,"0"),"-",LPAD(day,2,"0")) BETWEEN "2015-09-14"
> AND "2015-09-20" GROUP BY access_method;
>
> hive (wmf)> SELECT SUM(IF (FIND_IN_SET(country_code,
> 'AD,AL,AT,AX,BA,BE,BG,CH,CY,CZ,DE,DK,EE,ES,FI,FO,FR,FX,GB,GG,GI,GL,GR,HR,HU,IE,IL,IM,IS,IT,JE,LI,LU,LV,MC,MD,ME,MK,MT,NL,NO,PL,PT,RO,RS,RU,SE,SI,SJ,SK,SM,TR,VA,AU,CA,HK,MO,NZ,JP,SG,KR,TW,US')
> > 0, view_count, 0))/SUM(view_count)  FROM wmf.projectview_hourly WHERE
> agent_type = 'user' AND
> CONCAT(year,"-",LPAD(month,2,"0"),"-",LPAD(day,2,"0")) BETWEEN "2015-09-14"
> AND "2015-09-20";
>
> hive (wmf)> SELECT year, month, day,
> CONCAT(year,"-",LPAD(month,2,"0"),"-",LPAD(day,2,"0")), SUM(view_count) AS
> all, SUM(IF (FIND_IN_SET(country_code,
> 'AD,AL,AT,AX,BA,BE,BG,CH,CY,CZ,DE,DK,EE,ES,FI,FO,FR,FX,GB,GG,GI,GL,GR,HR,HU,IE,IL,IM,IS,IT,JE,LI,LU,LV,MC,MD,ME,MK,MT,NL,NO,PL,PT,RO,RS,RU,SE,SI,SJ,SK,SM,TR,VA,AU,CA,HK,MO,NZ,JP,SG,KR,TW,US')
> > 0, view_count, 0)) AS Global_North_views FROM wmf.projectview_hourly
> WHERE year = 2015 AND agent_type='user' GROUP BY year, month, day ORDER BY
> year, month, day LIMIT 1000;
>
> hive (wmf)> SELECT SUM(IF(platform = 'Android',unique_count,0))/7 AS
> avg_Android_DAU_last_week, SUM(IF(platform = 'iOS',unique_count,0))/7 AS
> avg_iOS_DAU_last_week FROM wmf.mobile_apps_uniques_daily WHERE
> CONCAT(year,LPAD(month,2,"0"),LPAD(day,2,"0")) BETWEEN 20150914 AND
> 20150920;
>
> hive (wmf)> SELECT CONCAT(year,"-",LPAD(month,2,"0"),"-",LPAD(day,2,"0"))
> as date, unique_count AS Android_DAU FROM wmf.mobile_apps_uniques_daily
> WHERE platform = 'Android';
>
> hive (wmf)> SELECT CONCAT(year,"-",LPAD(month,2,"0"),"-",LPAD(day,2,"0"))
> as date, unique_count AS iOS_DAU FROM wmf.mobile_apps_uniques_daily WHERE
> platform = 'iOS';
>
>
> https://play.google.com/apps/publish/?dev_acc=18062848292902787645#StatsPlace:p=org.wikipedia&statm=DAILY_DEVICE_INSTALLS&statd=OS_VERSION
>
>
> https://www.appannie.com/dashboard/252257/item/324715238/downloads/?breakdown=country&date=2014-09-14~2015-09-13&chart_type=downloads&countries=ALL
>
>
> --
> Tilman Bayer
> Senior Analyst
> Wikimedia Foundation
> IRC (Freenode): HaeB
>
> _______________________________________________
> Mobile-l mailing list
> [email protected]
> https://lists.wikimedia.org/mailman/listinfo/mobile-l
>
>
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