Good post Rich
one other thing that I forgot to mention in my post my cutomers are always
able to trade up whether or not what the purchased has appreciated in value
they can always trade it an (at their purchase price) for something more
expensive in my shop (gallery)

Jim episale
Unshredded Nostalgia
323 South main St. Route 9
Barnegat, N.J. 08005
800-872-9990 609-660-2626

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-----Original Message-----
From: Richard Halegua Comic Art [mailto:[EMAIL PROTECTED]
Sent: Sunday, August 29, 2004 3:51 PM
To: Posteritati; [EMAIL PROTECTED];
[EMAIL PROTECTED]; [EMAIL PROTECTED]
Subject: Re: [MOPO] Gallery Pricing


Sam, Freeman & Jim

you guys really hit a few things on the head that the average eBay buyer or
eBay seller forgets....

the reality of selling is that there are many avenues to sell depending on
your knowledge, inclination & quality of stock.

Ebay is without a doubt an anachronism that cannot be challenged by many
and when it is challenged it can only be so by a talented seller who knows
his game.

For instance, eBay in 1998 was a very different place than it is today. The
small number of sellers & buyers at that time more accurately depicted the
actual hobby (whatever that hobby was) and I can tell you there were few
people selling stuff at low low low prices all the time as constant eBay
sellers. More frequently the competition for an established pre-ebay dealer
was very slim and though many items sold for low prices, the quality items
did indeed sell for prices close above or below the actual perceived value
within the hobby. But this has changed for a variety of reasons..

For instance in 2000 your most likely competition for selling was possibly
broken up as a 50% real seller & 50% "joe's emptying his closet" seller. So
the only real competition a "known" seller had was a non-seller and I can
tell you the prices for the real seller were profitable and the prices for
a Joe's Closet were considerably lower.

But what has happened is that many old time sellers like myself saw how
good it was & began to form our businesses around eBay for a great deal of
our yearly income. However it has come back to bite us in some ways. For
instance, eBay has made an incredible change in the last few years from a
good source of reasonable sales to a total garage sale mentality. Added to
the fact that the "joe's empty closet" seller has gone from a secondary
seller to a massive amount of full time eBay sellers who do not care of
they do or do not get a "real value" for the stuff they sell which makes it
more & more difficult to get fair prices for people like myself, or Freeman
or whomever and in many ways I see Bruce's auctions faring slightly worse
in some ways all the time.. except for a few auctions during the year (like
the Hollywood Poster auction in December) I think Bruce's results are
declining.. slowly, but still declining and you can see this by looking at
his database of prices realized.

Well as we say "that's the rub".. eBay is declining in many ways and to
sellers like myself, it is a bad thing  and even though to buyers it looks
like a good thing.it really isn't. For instance if you are an "eBay only
seller", I have no doubt that your workload has gone up while your income
has gone down (steadily), your costs are rising - as much as double - and
your results are very anemic right now. This is not all the fault of the
garage sale mentality as there are economic concerns in our nation (the
economy getting better?? yeah right). But one more way it isn't good for
collectors is that dealers do need to make money AND they are the folks
most likely to be able to turn up the items that collectors are looking for
as we know what is scarce, in demand and of high quality whereas the Joe's
Closet seller has absolutely no clue what's what and face it folks... price
guides don't tell you anything unless you understand how to "read between
the lines". Jon Warren, my dear friend, puts out a price guide and I think
most of us don't use it for anything except information complimentary to
what we already know. One reason for that is that Jon believes every
collectible item must achieve an increase in value from year to year so
people will become interested in collecting because they have a belief that
whatever they buy will indeed be a good investment, which most of us who
are seasoned collectors believe to be a falsehood because we all know that
95% of posters, comics or whatever is crap that will never increase in
value and as well, many items become worth less money as they get older
because many no longer recognize the material.. and silent film
collectibles are the best example in this hobby. But I got off track for
one thing.. if dealers like myself can no longer make money in our
businesses we simply move on and we no longer are a source to locate & sell
quality collectibles because we cannot compete with the garage sale
mentality. So the "bottoming out" of the hobby price wise has a negative
effect in the long run in some ways and you have to ask the question "was
that a good thing for collectors or not"?

Don't forget, as prices go down, not only do dealers have a harder time
making $$$, but the value of your collection decreases also.. If you paid
$300 for a Star Wars 1sheet and now it commonly sells for $100 how does
that benefit you, as a collector??

But we also forget that eBay is NOT the only way folks collect AND many
people do not even participate in eBay which means there is another market
with more stable prices and these are the conventions, shops and galleries.

One major problem with eBay that I have not mentioned is that when I set up
at shows, is that way too many collectors want to use eBay's pricing as
leverage when bargaining with dealers which puts us in impossible
situations as items sold on eBay can go for as little as 5% of real value
and regularly sell for 1/2 of value or less. As a matter of fact one
conversation I had with Bruce not too long ago was the high probability
that when Bruce or Freeman or I are NOT successful bidders on an eBay item,
we are almost always the underbidders on thos eitems.. So lets capitulate
this... I bid hoping to get an item for stock, so I only want to pay 1/3 or
1/2 or whatever. When I am successful I bought an item cheap. When I am not
successful the item still went for cheap!!!!! So how in the world can I
even consider eBay as a viable reference to that collector who wants to use
eBay as leverage??

So the only thing to do is to continue using eBay to sell some things.. but
to seek separate outlets to reach collectors so that our incomes are not
held hostage by this huge corporation, which is what you are if you use
eBay as you total source of income.

So in my case I chose to open  a gallery where I can get real prices which
results in a real value for my experience, my investment and my
merchandise. I am not interested in becoming a seller who starts an item on
eBay at $100 and after months of listing it it finally works it's way down
to $9.99 starting price as it's all I can get.. on eBay at least.

Unfortunately I really wasn't looking for a retail location!! I was looking
for a warehouse, but they cost too damned much so I actually found a great
spot at a reasonable price (I found out my landlord wanted to get all
spaces rented so he could sell the building, otherwise my rent might have
been much higher) and to be sure, when I closed my art gallery back east in
1992 before moving to Vegas I never expected to have another. But now that
I do....

Prices in my gallery will reflect all of the factors I stated and the fact
that in the gallery all posters are either A) framed, B) linenbacked, C)
shrink wrapped which is not how we sell on eBay. I have rent there (okay,
compare it to listing fees), utilities, advertising, employee(s), insurance
policies, and hordes of other expenses.

Sam Sarowitz without question has some of the highest prices I ever see
when I look at the Almanac but it reflects his astronomical rent in NYC (my
home town) as well as his generally higher cost of doing business and the
fact that many of his clients most likely do not have the time, inclination
or interest in seeking on eBay what they feel they can more easily find at
Sam's gallery.. plus many of his clients are not even collectors (AH-HAH)
who walk in, see something they like & fork over the dough without saying
"I can get it for less on eBay. I'll bet that for Sam's yearly rent in NYC
you can buy a real nice house in Vegas.. for cash!! Do you think it's
easier for Sam to recoup his rent by selling at gallery prices or by
selling $9.99 items on eBay ??? Or how about just trying to get this crappy
August month to be profitable on eBay and then live on that.. not me folks

eBay certainly has it's place in the hobby as does gallery pricing and if
you choose to buy on eBay.. you should recognize that the prices don't
reflect anything in the real world 90% of the time......

Rich-------------------------------------------




At 07:22 AM 8/29/04, Posteritati wrote:
>>Hi all,
>
>Afraid I missed most of this stream but i did catch Freeman's post and
>wanted to give a few thoughts as  I am mentioned.
>
>What I think everyone has to remember is that the movie poster market is a
>much, much more than just Ebay. I think people (particularly those who
>sell primarily through it) tend to forget that. There are many people out
>there who do not have the time or inclination to deal with Ebay or any
>auction. They want to browse a selection (either through an on-line site
>or gallery) that has merchandise that they can buy now. Not an hour, day
>or week from now, but now. And at a fixed price. And from a known
>reputable dealer. And where they can actually see the item in the flesh.
>And in our case from someone that will also frame the poster. The many
>movie poster businesses world-wide that are thriving are proof of this
>(not that it is necessarily easy - see below for just a few of the costs
>involved).
>
>I know that all of this is not remotely restricted to the movie poster
>business. It is the same in every antique & collectible business. So
>everyone that gets annoyed when they see us or another gallery selling
>posters for several times what they might be available on Ebay for needs
>to remember that. They also need to remember that it costs quite a bit to
>open, maintain, promote & publicize and staff a gallery. Not to mention
>acquiring and replenishing an inventory of over 14,000 different posters
>like we do.
>
>Ebay was started and I happen to think will remain primarily as a virtual
>yard/garage sale, not as a virtual store. I know that they have tried to
>position themselves differently but I think that is where they are and
>will stay. Just my two cents.
>
>Regards,
>Sam Sarowitz
>Posteritati
>239 Centre Street
>New York, NY  10013
>212-226-2207/ Fax: 212-226-2102
>http://www.posteritati.com
>
>
>>Freeman  here,
>>
>>     I am surprised this hasn't come up before,  but many of the people
>> mentioned today  are dealers who operate galleries.   It should  come as
>> no surprise the shocking amount of money that is spent for rent every
>> month.  To that end the price of posters naturally are going to be at
>> their premium.    To their credit,  the better  galleries usually strive
>> for best  quality  and the service and individual attention  is key in
>> the handling of the sale.
>>
>>     But  I worry how long these galleries can compete with Ebay
>> especially  the week in and week out dumping of poster materials
>> beginning at less than $5  and saturating the marketplace, thus driving
>> the prices down.  Some say this is good for the hobby allowing the
>> poster to establish its own equilibrium  within supply and demand.
>>     Horseshit.   It has horribly tainted a great deal of  the buying
>> public to EXPECT posters to be at rock-bottom prices on the
>> internet.  Therefore  the truly rare and premium posters that once did
>> find their way to  Ebay are being listed   less and less  When they do
>> the results are rarely impressive.
>>     For example  of late I have tried to concentrate on materials not
>> often seen on EBay.   Valentino Blood and Sand  lobbies and the signed
>> Cocoanuts lobby the exception,  I have floated out to the sound of
>> silence   AS YOU LIKE IT from 1936 with Olivier,  STANLEY AND LIVINGSTON
>> 3sheet,,  Mae's first starrer  SHE DONE HIM WRONG WC, Stan Laurel
>> individual onesheet,   LES MEPRIS -French affiche,  Snow White WC
>> original release and currently the advance one sheet,  THE
>> UNINVITED,  DRUMS ALONG THE MOHAWK Wc  and shockinly  not even an email
>> inquiry on  the large DIARY OF A COUNTRY PRIEST,  Brini's 4 Foglio for
>> MIRACLE IN MILAN,   a nmint WINGS,  and a one of a kind  THE WAY OF ALL
>> FLESH mint daybill.  and currently  a onesheet for  THE PRIVATE LIVES OF
>> ELIZABETH AND ESSEX,    a near mint pressbook of the 1935 production of
>> SHE  and the 4 foglio of Cool Hand Luke.
>>These aren't loser posters ...........or did I not get a memo?
>>     I think the more affluent/informed purchaser has tired of the so
>> very common listings repeated ad-nauseum that he/she is situated in
>> dealing with galleries or individual sellers like myself and very much
>> likes to be wooed and stroked.  There lies  the success that the Tony
>> Nourmands,  Kirbys, Adrian Cowdreys,  Sarowitzez,  Helmuts, Limageries,
>> Cinemondes,  and to a lesser extent  the Freemans and Channings (he Chan
>> I didn't want to be by myself)  pursue.  But is it a law of diminishing
>> returns?  How many galleries have folded in the last 5 years.   How many
>> have opened.....atta boy Rich.
>>     So there is a market for gallery pricing inasmuch as people will pay
>> the extra  for the informed, higher quality and premium material with
>> courteous service and personal attention.  But the days of once popular
>> mainstays like  Star Wars material,  Godfather, Chinatown, The Wild
>> Bunch,  Eastwood anything,  Bond (dramatically so) and early Disney '37
>> to present have all tumbled.  Depending on the price originally
>> purchased which for many  inventory two years old will presetnt
>> challenges in meeting the profit arc require to operate their space and
>> or websites.
>>
>>     But may I give credit where credit is due,  I sold 3 posters on MOPO
>> --- Bicycle Thief  (Italian 4 foglio),   Roaring Twenties (1 sheet)
>> and  Shoe Shine Italian  in a  2 month span totaling over
>> $20,000.00    SCOTT'S GALLERY is  open for biz to be sure.
>>Visit the MoPo Mailing List Web Site at www.filmfan.com
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