Title: AOL Email
I think Dave is absolutely correct. Most non-collectors want the poster mounted whether by linenbacking it or actually mounting it to a piece of foamcore or like materials. I always explain the collectability issues, but many say they are not in it for the collectability but for display and they want the poster to look at great as possible. Having said this, though, I know that people can change their minds and so even if I mount a poster, touch up the fold lines, etc., I still do it with materials that are reversible just in case the "collectability" becomes an issue to the customer somewhere down the road. They can have it removed from the acid free backing and linenbacked at that point, no worse for the wear if removed correctly. I ship about 50 frames a day and 75% of those customers are not collectors. Typically they are just wanting to hang something for decorative purposes in a t.v. room or home theater. In fact, the majority of my studio accounts always mount the movie posters, even signed ones, as they want them to lay perfectly flat in the frames and don't care a hoot about collectability. It is sometimes difficult for me as a collector to glue a poster to a board. I can, at the very least, take solace in the fact that I am mounting it with all acid free materials.
 
Sue Heim
(800) 463-2994
----- Original Message -----
Sent: Wednesday, October 05, 2005 11:51 AM
Subject: [MOPO] In most cases, linen backing will increase the value of a poster.???

 
This got me thinking.....I've changed the wording on my site to better clarify.
 
Instead of:
 
"In most cases, linen backing will increase the value of a poster."
 
It now says:
 

 

"If a rare poster has some unsightly flaws, linen backing and restoring it will most likely increase it's value.

 

If a rare poster is in EX C8 condition or better with no real major unsightly flaws, linen backing will either have almost no affect on its value or slightly decrease its value. This really depends on how rare the poster is."


 
An important point:
 
There are two types of buyers: collectors and non collectors.
 
I have sold A LOT of posters TO NON COLLECTORS. These are people who want one or two posters for a home theater or a gift or whatever.
 
At least HALF of my buyers are NON COLLECTORS.
 
MOST NON COLLECTORS prefer linen backed posters. PERIOD.
 
Linen backed posters SELL BETTER than non linen backed posters because they appeal to both collectors AND non collectors.
 
 
Dave
 
 
David Lieberman
CineMasterpieces.com
602 309 0500
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