The studio was run by accountants for these studio doubles.
REDLINE 7000 needed support for what was an over-budgeted dud, a definite
blight on Howard Hawks latter years. And I think we are thinking of THE SONS
OF KATIE ELDER. They had guns, but it seems like a cross-topic polination
has occurred here.
Maybe they were getting reports back from the boondocks of Australia's indie
theatres who were doing GREAT biz with some seriously bizarre double
featuring. WAR OF THE WORLDS and SINGIN' IN THE RAIN was pretty much the
best double bill I saw back in the 60s.... both presented in stunning NEW
35mm prints.
As bizarre as THE ODD COUPLE and ROSEMARY'S BABY seems, it's a win/win. They
were both extremely popular films, and its not inconceivable that folks paid
to see one or the other but not stay for both.
Such "odd double" billing seems strange now, but no one blinked an eye back
then or before, when suburban theatres often double-billed films on return
engagements. A campaign that created a poster for such things was unusual,
though.
Phil
----- Original Message -----
From: "Roger Kim" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Wednesday, July 02, 2008 3:46 PM
Subject: [MOPO] More on the Mopo Challenge
In addition to grand prize winner David Lieberman, Chris Quarles, Ari
Richards, Rick Ryan, [EMAIL PROTECTED], Dave Rosen, and Sue from Lamp came
up with the correct answer of "Rosemary's Baby" and "The Odd Couple."
Moviola @aol.com pointed out that these two films were Paramount's
highest grossers for the year. Perhaps this explains why they paired the
two films -- to create a mega blockbuster evening?
I have at least three other theories:
1) Something for everyone: Regardless of your taste in movies, you're
bound to entertained during some part of this double feature.
2) The studio was creating a loophole whereby kids could get into
Rosemary's Baby. They just had to buy their tickets before The Odd
Couple, and hopefully the theater would cooperate and sell them the
tickets.
3) The studio was run by idiots.
Does anyone know if this double feature was actually popular?
It almost makes sense, as long as you watch "Rosemary's Baby" first. You
watch the comedy second, so you can go home in a good mood. It doesn't
make any sense if you watch "The Odd Couple" first.
A few other odd double features were submitted...
Channing mentioned "Flower Drum Song" plus "Imitation of Life."
Sue from Lamp mentioned "Guns of Katie Elder" plus "Red Line 7000."
I've also noticed that "It's Alive" has been paired with "Badlands." I
have not seen "Badlands," so I'm not sure how wacky this is, but one can
conclude that disturbing films about babies go good in a double feature.
Sorry if I forgot to mention anyone.
Thanks,
rk
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