Yes, let's make that the SONS (not guns) of Katie Elder.

Here are links to the double feature posters mentioned:

Rosemary's Baby / Odd Couple
"The greatest double feature of all time!"
http://www.learnaboutmovieposters.com/posters/db/poster.asp?pid=27291

Sons of Katie Elder / Redline 7000
http://www.learnaboutmovieposters.com/posters/db/poster.asp?pid=12299

It's Alive / Badlands
http://cgi.ebay.com/IT-S-ALIVE-1974-Larry-Cohen-BADLANDS-UK-QUAD- POSTER_W0QQitemZ110191141167QQihZ001QQcategoryZ25472QQrdZ1QQssPageNameZW D1VQQcmdZViewItemQQ_trksidZp1638Q2em118Q2el1247

Flower Drum Song / Imitation of Life
"The greatest entertainment package of the year!"
http://cgi.ebay.com/Imitation-of-Life-Flower-Drum-Song-Re-1965- OS_W0QQitemZ230077772091QQihZ013QQcategoryZ60332QQrdZ1QQssPageNameZWD1VQ QcmdZViewItemQQ_trksidZp1638Q2em118Q2el1247

-rk


On Jul 2, 2008, at 1:42 AM, Phil Edwards wrote:

The studio was run by accountants for these studio doubles.

REDLINE 7000 needed support for what was an over-budgeted dud, a definite blight on Howard Hawks latter years. And I think we are thinking of THE SONS OF KATIE ELDER. They had guns, but it seems like a cross-topic polination has occurred here.

Maybe they were getting reports back from the boondocks of Australia's indie theatres who were doing GREAT biz with some seriously bizarre double featuring. WAR OF THE WORLDS and SINGIN' IN THE RAIN was pretty much the best double bill I saw back in the 60s.... both presented in stunning NEW 35mm prints.

As bizarre as THE ODD COUPLE and ROSEMARY'S BABY seems, it's a win/ win. They were both extremely popular films, and its not inconceivable that folks paid to see one or the other but not stay for both.

Such "odd double" billing seems strange now, but no one blinked an eye back then or before, when suburban theatres often double-billed films on return engagements. A campaign that created a poster for such things was unusual, though.
Phil




----- Original Message ----- From: "Roger Kim" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Wednesday, July 02, 2008 3:46 PM
Subject: [MOPO] More on the Mopo Challenge


In addition to grand prize winner David Lieberman, Chris Quarles, Ari Richards, Rick Ryan, [EMAIL PROTECTED], Dave Rosen, and Sue from Lamp came up with the correct answer of "Rosemary's Baby" and "The Odd Couple."

Moviola @aol.com pointed out that these two films were Paramount's highest grossers for the year. Perhaps this explains why they paired the two films -- to create a mega blockbuster evening?

I have at least three other theories:

1) Something for everyone: Regardless of your taste in movies, you're bound to entertained during some part of this double feature.

2) The studio was creating a loophole whereby kids could get into Rosemary's Baby. They just had to buy their tickets before The Odd Couple, and hopefully the theater would cooperate and sell them the tickets.

3) The studio was run by idiots.

Does anyone know if this double feature was actually popular?

It almost makes sense, as long as you watch "Rosemary's Baby" first. You watch the comedy second, so you can go home in a good mood. It doesn't make any sense if you watch "The Odd Couple" first.

A few other odd double features were submitted...

Channing mentioned "Flower Drum Song" plus "Imitation of Life."

Sue from Lamp mentioned "Guns of Katie Elder" plus "Red Line 7000."

I've also noticed that "It's Alive" has been paired with "Badlands." I have not seen "Badlands," so I'm not sure how wacky this is, but one can conclude that disturbing films about babies go good in a double feature.

Sorry if I forgot to mention anyone.

Thanks,
rk

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