Peter,
You need to get your facts straight.
Here is what I know the price tier to be:

 *   Modern (1970 +) FMV ($100 or less per card) Price Range: $6.50, or $40 for 
8 piece complete sets  (John, this is where the Dirty Harry set would fall!)
 *   Economy FMV ($300 or less per card) Price Range: $10, or $65 for 8 piece 
complete sets
 *   Standard FMV ($1000 or less per card) Price Range: $20, or $130 for 8 
piece complete sets
 *   Express FMV ($5000 or less per card) Price Range: $40 (or NO Express Tier) 
or $250 for 8 piece complete sets
 *   Walk Thru FMV (over $5000 per card) Price Range (1% FMV) Min 80/Max $1000 
or min $480/Max $6000 for 8 piece sets


Concerning the question Bruce has raised about who owns CGC, as I am sure he 
knows something about the leading  question he raises but none of the 
particulars, and they are.
Jim Halperin and Steve Ivy, of Heritage, own a non-voting minority equity 
interest in CGC's parent (acquired strictly as a passive investment and 
grandfathered in to the company based on previous CGC ownership) and are two of 
a number of shareholders and have never had any involvement in the management 
of the company. The company is operated and 100% controlled by majority owner 
Mark Salzberg and minority owner Steve Eichenbaum, neither of whom have any 
involvement in the movie poster business.

As a matter of fact, I know that one of the major dissenting voices in this 
group actively lobbied CGC to grade lobby cards for some time and to no avail.

I have not nor would I ever suggest that slabbing cards would be for everyone. 
Nor would I ever tell a consignor that they must slab their cards to be 
included in an auction, as anyone can plainly see by the current catalog 
online. Only time will tell whether it will be a factor in the hobby and I 
appreciate all the opinions as all are valid in their own way.


From: MoPo List [mailto:[email protected]] On Behalf Of Kirby 
McDaniel
Sent: Friday, July 02, 2010 4:39 PM
To: [email protected]
Subject: Re: [MOPO] CGC Slabbed Lobby cards

Peter,
Have you tried a STANBACK powder?  My grandmother used to swear by them.
Excedren supposedly works on migraines, but I use ZOMIG.  Though you have to get
a prescription!

Kirby


On Jul 2, 2010, at 3:31 PM, peter contarino wrote:


I learned some time back that Grey had met with CGC to "train" their comic book 
graders on grading movie material, so I knew this was coming. I suppose we all 
knew this would rear its ugly head eventually. I am encouraged by the feedback 
I am hearing on MOPO with regards to the balloon that Heritage has floated with 
the upcoming auction. The correct and salient questions are being asked and, 
not surprisingly, are not being answered to anyone's satisfaction. Bruce has 
the firmest grasp of the reality of what CGC would bring to the table, which is 
basically nothing. Nothing positive at least. Since Ron Moore has evidently 
become the default spokesperson for Heritage, let me address his post, non 
sequiturs and all:

Ron starts by suggesting that given the Universal Haggard debacle, many people 
on MOPO are in favor of a third party grading/authentication entity. I haven't 
spoken with even one collector or dealer who is in favor of this nor have 
nearly any of the posts indicated this. The vast majority of collectors can't 
even afford Universal paper.

In response to Bruce's statement regarding the influx on investors who have 
"overrun other hobbies", Ron states:

 "Sorry, but I've never understood this argument. Are you saying that because 
someone has money (or has access to more disposable income than you) that they 
couldn't possibly love the film as much as you do? Therefore, if they buy a 
lobby and are willing to pay more than you, then they are investors and not 
collectors? I truly don't understand the logic here at all. To me, that's 
completely irrational. Here's another take on the same argument (that's also 
just as irrational)- MAYBE they are more of a fan than you and are willing to 
prove it by shelling out more money to buy the item than you're willing to pay. 
Therefore you couldn't possibly love the lobby/film more than the "investor". - 
Hmmm... that doesn't make much sense either. Maybe there's another reason 
people are willing to pay more for slabbed items..."

No, that is not what Bruce is saying. He is merely pointing out a reality that 
has overwhelming precedent from other hobbies. Comic book collecting, for 
example, is no longer as much of a hobby as it is an investment vehicle.  More 
on that later.

In answer to Bruce's question #2, Ron states with respect to CGC: "this is 
EXACTLY what we need". He goes on to make the following statements: "I can only 
hope that the people at CGC have enough experience in spotting fake paper 
collectibles"... "They've been trained to look for problems so they 
willhopefully spot problems"... "As long as the information is available to CGC 
about reissues, etc., I'm sure they will get it right and certainly as well as 
any other dealer. This is a learning curve that any collector or dealer goes 
through when entering a new hobby"(emphasis all mine).

Well. That is certainly a compelling and encouraging argument. They have had a 
crash course in grading movie paper and are therefore as qualified as any 
dealer in the world at grading and he is sure they will get it right. 
Hopefully, that is.

In response to Bruce's succinct comment regarding whether a paid employee who 
has looked at a piece for a minute is more trustworthy than a dealer with 20-30 
years of experience, Ron responds with:
"I certainly hope this isn't a lack of faith in long-standing dealers". Huh? He 
continues: "However... just because someone's been dealing for 20 to 30 years 
(myself included here) doesn't make them "in-line" with the current grading 
standards... that don't actually exist." Say what Ron?

Which leads me to what should be the headline of Ron's post and the crux of the 
matter: A new grading standard to be determined by CGC. CGC re-wrote the rules 
of grading comic books and it is painfully obvious that they intend to do the 
same with movie paper. And if they follow suit, the grading will be based on 
their own set of furtive values. Inconsistent and unreliable, with ambiguous 
explanations of how the grade was determined. Plan on your near mint, gorgeous 
lobby card that has a small bit of brown tape on the reverse coming back a 5.0.

The other cheerleader for this singularly bad idea stated:

"The point of slabbing is exactly as Bruce writes - its designed to assure 
people new to the hobby that the cards are real and graded properly."

 No, that's not what Bruce said and it is disingenuous and naive to claim that 
this is the purpose of slabbing.

"These new collectors don't know Bruce or Rich, don't know how to grade lobby 
cards  and don't know who to trust. But they still are interested in collecting 
and investing. CGC has been around long enough in enough different hobbies to 
maintain credibility."

Uh huh.

By the way, the cost involved in slabbing is not only the encapsulation, but is 
based on a multi-tiered system, and with regards to the more expensive 
material, the cost is calculated according to what CGC determines the material 
is worth after grading. This is what's known in the real world as conflict of 
interest. I will address actual costs shortly.

"These new collectors might be speculators and might drive up prices to amazing 
levels - but I am having a hard time thinking that's a bad thing. So slabbing 
will bring in more customers, some of who might actually become real 
collectors, drive up prices on the better material and make the dealers more 
money and the worth of collections higher. What's the objection?
If it works out like it did in comics - it actually DROPPED the prices of 
lesser material. Only the very top pieces maintained the huge "overguide" 
prices."

Excuse me for a second while I get a BC powder....Ok I'm back.

So...slabbing will increase the worth of collections and at the same time drive 
down the value of lesser material.  Well that's great if your collection 
consists of nothing but high grade, high end material(evidently, high grade, 
high-end material is the nucleus of all collections).

The majority of comments being made by detractors of this plan(that being 
pretty much everyone)have two recurring themes: the cost and hassle of 
slabbing, and the net effect on the hobby. These are practical questions and 
are also born out of a love and concern for the hobby. The above quotes 
demonstrate the real motivation behind this effort to bring a third party 
grading system into play: To drive prices. Plain and simple.

This is a business decision by Heritage to interface with CGC and it is 
certainly their right to do so. It may in fact be a smart business move on 
their part. But let's not fool ourselves or be fooled. This is not an 
altruistic effort to help the hobby and new collectors who might(god 
forbid)make mistakes initially while paying their dues learning the 
hobby/market as we all have. Learning first hand, making mistakes, gaining 
knowledge through experience is part of the process, the journey, as they say.

Make no mistake, this is not for the benefit of the collector or the good of 
the hobby(depending on your definition of good). This will benefit CGC and a 
few interested parties. And yes, if successfully implemented, high end material 
will sky-rocket and as Bruce has correctly pointed out, become the intrinsic 
realm of investors, not collectors.

With the constant barrage of the same titles being offered over and over and 
over(and over) every week it has become painfully obvious how plentiful much of 
the material is. The net effect of this unsustainable model is that the market 
is in a state of decline. So when scarcity is no longer in play, condition will 
rule the day. And that is the point of this exercise: To abate the negative 
effects of ceaselessly flooding the market with material by taking the market 
in a new direction and putting emphasis on condition.

It has been suggested that all these pesky, gainsaying, uninformed, contrarian 
philistines misunderstand this new and requisite need for a third party grading 
system and are resistant to change. Their concerns are well founded, however. I 
called CGC and spoke with them just now. Here is the way the tiered fee 
structure works at CGC for lobby cards:

A card with a maximum value of 300.00 is labeled "Economy" and costs $10 with a 
40 business day turnaround
A card with a maximum value of 1000.00 is labeled  "Standard" and costs $20 
with a 15 business day turnaround.
A card with a maximum value of 5000.00 is labeled "Express" and costs $40 with 
a 5 business day turnaround.
A card that is valued at more than 5000.00 is labeled "Walk through" and costs 
1% of fair market value.

"Fair market value" by the way is ultimately determined by CGC. For example, if 
I send a card in that I think is worth 2000.00 and CGC looks at it and says 
"no, this will grade at such and such and is worth 8000.00", my cost on that 
card just went from $40.00 to 80.00 if I decide to proceed(in theory and maybe 
practice, they contact you before proceeding). If they determine it is worth 
$5,500.00, it's still $80 because for anything valued greater than $5000.00, 
there is an $80 minimum. On the upside there is a $1000.00 maximum charge per 
card.

How sweet is that!

At the end of the day, the most persuasive argument presented so far in favor 
of slabbing is that I could eat Fruit Loops and splash milk while enjoying my 
Lobbies.

-Peter



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