All these facts seems precarious at best to me. Ron definitely has a vested 
 interest in Heritage Auctions--he's most likely making a tidy sum in one 
way or  another off of their profits.  Anything can appear positive through 
the  lens on opportunity.  I think very few collectors who have been around 
for  any period of time would whole heartedly accept such an endeavor.  Just 
my  two cents....
                                                           Rick
   
 
 
In a message dated 7/2/2010 4:14:40 P.M. Pacific Daylight Time,  
[email protected] writes:

 
Grey-My  facts came straight from CGC and are straight. Linear even. They 
are exactly  what you just posted with exception of the Modern category which 
we didn’t  speak about.   
Thank  you for straightening me out! 
-Peter 
 
Peter  Contarino
 
 
From: MoPo List  [mailto:[email protected]] On Behalf Of Smith, 
Grey -  1367
Sent: Friday, July 02, 2010 6:13 PM
To:  [email protected]
Subject: Re: [MOPO] CGC Slabbed Lobby  cards

Peter, 
You need to get  your facts straight. 
Here is what I  know the price tier to be: 
    *   Modern (1970 +) FMV  ($100 or less per card) Price Range: $6.50, or 
$40 for 8 piece complete sets  (John, this is where the Dirty Harry set 
would fall!)  
    *   Economy FMV ($300 or  less per card) Price Range: $10, or $65 for 8 
piece complete sets   
    *   Standard FMV ($1000 or  less per card) Price Range: $20, or $130 
for 8 piece complete sets   
    *   Express FMV ($5000 or  less per card) Price Range: $40 (or NO 
Express Tier) or $250 for 8 piece  complete sets  
    *   Walk Thru FMV (over  $5000 per card) Price Range (1% FMV) Min 
80/Max $1000 or min $480/Max $6000  for 8 piece sets 
Concerning the  question Bruce has raised about who owns CGC, as I am sure 
he knows something  about the leading  question he raises but none of the 
particulars, and  they are. 
Jim Halperin and  Steve Ivy, of Heritage, own a non-voting minority equity 
interest in CGC's  parent (acquired strictly as a passive investment and 
grandfathered in to the  company based on previous CGC ownership) and are two 
of a number of  shareholders and have never had any involvement in the 
management of the  company. The company is operated and 100% controlled by 
majority owner Mark  Salzberg and minority owner Steve Eichenbaum, neither of 
whom 
have any  involvement in the movie poster business.  
As a matter of  fact, I know that one of the major dissenting voices in 
this group actively  lobbied CGC to grade lobby cards for some time and to no 
avail.   
I have not nor  would I ever suggest that slabbing cards would be for 
everyone. Nor would I  ever tell a consignor that they must slab their cards to 
be included in an  auction, as anyone can plainly see by the current catalog 
online. Only time  will tell whether it will be a factor in the hobby and I 
appreciate all the  opinions as all are valid in their own way. 
 
 
From: MoPo List  [mailto:[email protected]] On Behalf Of Kirby  
McDaniel
Sent: Friday, July 02, 2010 4:39 PM
To:  [email protected]
Subject: Re: [MOPO] CGC Slabbed Lobby  cards

Peter,  
 
Have you tried a STANBACK powder?  My grandmother used  to swear by them.
 
Excedren supposedly works on migraines, but I use ZOMIG.  Though you have 
to get
 
a prescription!
 

 
Kirby
 

 
 
 
On Jul 2, 2010, at 3:31 PM, peter contarino  wrote:
 
 
I learned some  time back that Grey had met with CGC to “train” their 
comic book graders on  grading movie material, so I knew this was coming. I 
suppose we all knew this  would rear its ugly head eventually. I am encouraged 
by the feedback I am  hearing on MOPO with regards to the balloon that 
Heritage has floated with the  upcoming auction. The correct and salient 
questions 
are being asked and, not  surprisingly, are not being answered to anyone’s 
satisfaction. Bruce has the  firmest grasp of the reality of what CGC would 
bring to the table, which is  basically nothing. Nothing positive at least. 
Since Ron Moore has evidently  become the default spokesperson for Heritage, 
let me address his post, non  sequiturs and all:
 

 
Ron starts by  suggesting that given the Universal Haggard debacle, many 
people on MOPO are  in favor of a third party grading/authentication entity. I 
haven’t spoken with  even one collector or dealer who is in favor of this 
nor have nearly any of  the posts indicated this. The vast majority of 
collectors can’t even afford  Universal paper.
 

 
In response to  Bruce’s statement regarding the influx on investors who 
have “overrun other  hobbies”, Ron states:
 

 
“Sorry,  but I’ve never understood this argument. Are you saying that 
because someone  has money (or has access to more disposable income than you) 
that they  couldn’t possibly love the film as much as you do? Therefore, if 
they buy a  lobby and are willing to pay more than you, then they are 
investors and not  collectors? I truly don’t understand the logic here at all. 
To 
me, that’s  completely irrational. Here’s another take on the same argument 
(that’s also  just as irrational)- MAYBE they are more of a fan than you and 
are willing to  prove it by shelling out more money to buy the item than you’
re willing to  pay. Therefore you couldn’t possibly love the lobby/film 
more than the  “investor”. – Hmmm… that doesn’t make much sense either. Maybe 
there’s another  reason people are willing to pay more for slabbed  items…”
 

 
No, that is not  what Bruce is saying. He is merely pointing out a reality 
that has  overwhelming precedent from other hobbies. Comic book collecting, 
for example,  is no longer as much of a hobby as it is an investment 
vehicle.  More on  that later.
 

 
In answer to  Bruce’s question #2, Ron states with respect to CGC: “this 
is EXACTLY what we  need”. He goes on to make the following statements: “I 
can only hope that the people at CGC have enough  experience in spotting fake 
paper collectibles”… “They’ve been trained to look  for problems so they 
willhopefully spot problems”… “As long as the  information is available to 
CGC about reissues, etc., I’m sure they will get  it right and certainly as  
well as any other dealer. This is a learning curve that any collector or 
dealer goes  through when entering a new  hobby”(emphasis all mine).
 

 
Well. That is  certainly a compelling and encouraging argument. They have 
had a crash course  in grading movie paper and are therefore as qualified as 
any dealer in the  world at grading and he is sure they will get it right. 
Hopefully, that  is.
 

 
In response to  Bruce’s succinct comment regarding whether a paid employee 
who has looked at a  piece for a minute is more trustworthy than a dealer 
with 20-30 years of  experience, Ron responds with:  
 
“I certainly hope  this isn’t a lack of faith in long-standing dealers”. 
Huh? He continues:  “However… just because someone’s been dealing for 20 to 
30 years (myself  included here) doesn’t make them “in-line” with the 
current grading standards…  that don’t actually exist.” Say what Ron?
 

 
Which leads me to  what should be the headline of Ron’s post and the crux 
of the matter: A new  grading standard to be determined by CGC. CGC re-wrote 
the rules of grading  comic books and it is painfully obvious that they 
intend to do the same with  movie paper. And if they follow suit, the grading 
will be based on their own  set of furtive values. Inconsistent and 
unreliable, with ambiguous  explanations of how the grade was determined. Plan 
on your 
near mint, gorgeous  lobby card that has a small bit of brown tape on the 
reverse coming back a  5.0.
 

 
The other  cheerleader for this singularly bad idea stated:
 

 
“The  point of slabbing is exactly as Bruce writes - its designed to assure 
people  new to the hobby that the cards are real and graded  properly.”
 

 
No,  that’s not what Bruce said and it is disingenuous and naive to claim 
that this  is the purpose of slabbing.
 

 
“These  new collectors don't know Bruce or Rich, don't know how to grade 
lobby cards  and don't know who to trust. But they still are interested in 
collecting  and investing. CGC has been around long enough in enough different 
hobbies to  maintain credibility.”
 

 
Uh  huh.
 

 
By  the way, the cost involved in slabbing is not only the encapsulation, 
but is  based on a multi-tiered system, and with regards to the more 
expensive  material, the cost is calculated according to what CGC determines 
the 
material  is worth after grading. This  is what’s known in the real world as 
conflict of interest. I will address  actual costs shortly.
 

 
“These  new collectors might be speculators and might drive up prices to 
amazing  levels - but I am having a hard time thinking that's a bad thing. So 
slabbing  will bring in more customers, some of who might actually become 
real  collectors, drive up prices on the better material and make the dealers 
more  money and the worth of collections higher. What's the  objection?
 
If it  works out like it did in comics - it actually DROPPED the prices of 
lesser  material. Only the very top pieces maintained the huge "overguide"  
prices.” 
 

 
Excuse  me for a second while I get a BC powder….Ok I’m back.
 

 
So…slabbing  will increase the worth of collections and at the same time 
drive down the  value of lesser material.  Well that’s great if your 
collection consists  of nothing but high grade, high end material(evidently, 
high 
grade, high-end  material is the nucleus of all collections).
 

 
The  majority of comments being made by detractors of this plan(that being 
pretty  much everyone)have two recurring themes: the cost and hassle of 
slabbing, and  the net effect on the hobby. These are practical questions and 
are also born  out of a love and concern for the hobby. The above quotes 
demonstrate the real  motivation behind this effort to bring a third party 
grading system into play:  To drive prices. Plain and simple.
 

 
This  is a business decision by Heritage to interface with CGC and it is 
certainly  their right to do so. It may in fact be a smart business move on 
their part.  But let’s not fool ourselves or be fooled. This is not an 
altruistic effort to  help the hobby and new collectors who might(god 
forbid)make 
mistakes initially  while paying their dues learning the hobby/market as we 
all have. Learning  first hand, making mistakes, gaining knowledge through 
experience is part of  the process, the journey, as they say.
 

 
Make  no mistake, this is not for the benefit of the collector or the good 
of the  hobby(depending on your definition of good). This will benefit CGC 
and a few  interested parties. And yes, if successfully implemented, high end 
material  will sky-rocket and as Bruce has correctly pointed out, become 
the intrinsic  realm of investors, not collectors.
 

 
With  the constant barrage of the same titles being offered over and over 
and  over(and over) every week it has become painfully obvious how plentiful 
much  of the material is. The net effect of this unsustainable model is that 
the  market is in a state of decline. So when scarcity is no longer in 
play,  condition will rule the day. And that is the point of this exercise: To 
abate  the negative effects of ceaselessly flooding the market with material 
by  taking the market in a new direction and putting emphasis on  condition.
 

 
It  has been suggested that all these pesky, gainsaying, uninformed, 
contrarian  philistines misunderstand this new and requisite need for a third 
party  grading system and are resistant to change. Their concerns are well 
founded,  however. I called CGC and spoke with them just now. Here is the way 
the 
tiered  fee structure works at CGC for lobby cards:
 

 
A  card with a maximum value of 300.00 is labeled “Economy” and costs $10 
with a  40 business day turnaround
 
A  card with a maximum value of 1000.00 is labeled  “Standard” and costs 
$20  with a 15 business day turnaround.
 
A  card with a maximum value of 5000.00 is labeled “Express” and costs $40 
with a  5 business day turnaround.
 
A  card that is valued at more than 5000.00 is labeled “Walk through” and 
costs  1% of fair market value.
 

 
“Fair  market value” by the way is ultimately determined by CGC. For 
example, if I  send a card in that I think is worth 2000.00 and CGC looks at it 
and says “no,  this will grade at such and such and is worth 8000.00”, my 
cost on that card  just went from $40.00 to 80.00 if I decide to proceed(in 
theory and maybe  practice, they contact you before proceeding). If they 
determine it is worth  $5,500.00, it’s still $80 because for anything valued 
greater than $5000.00,  there is an $80 minimum. On the upside there is a 
$1000.00 maximum charge per  card. 
 

 
How  sweet is that!
 

 
At  the end of the day, the most persuasive argument presented so far in 
favor of  slabbing is that I could eat Fruit Loops and splash milk while 
enjoying my  Lobbies.
 

 
-Peter
 

 

 


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