I trust you and believe you Ron. But why are the reds on the poster unlike
the reds on any other example of this poster I have seen? Is it possibly
from a variant printing? Or maybe I need to adjust the colors on my screen?

Bruce

On Sun, Jul 18, 2010 at 9:07 AM, Ron Moore <[email protected]> wrote:

> Hey Bruce!
>
> I was at the Heritage auction on Friday and Saturday. Dallas is so close to
> Austin so it's easy for me to travel there and actually attend. If you had
> come to the show, you could have actually compared the This Gun For Hire one
> sheet to the photo in the catalog- which I did. The colors were'nt "punched
> up". Since the poster passed at the sale, there's still time for you to go
> to Dallas and check it out for yourself! I daresay you'd lose your $100 bet.
>
> Ron
>
>
> --- On *Sun, 7/18/10, Bruce Hershenson <[email protected]>* wrote:
>
>
> From: Bruce Hershenson <[email protected]>
> Subject: Re: [MOPO] The Scandal-plus cut, pressed washed, starched &
> dried....
> To: [email protected]
> Date: Sunday, July 18, 2010, 8:57 AM
>
>
> I had a chance to look at the This Gun for Hire image, and I will bet $100
> that either the image or the poster itself (or both!) have had mucho
> "punching up"!
>
> When you say, "I know you err well on the side of unflattering in your
> listings, and I think it's a smart policy. And though you wouldn't "punch
> up" pics, I assume you still have to adjust for accuracy?" know that our
> goal is ALWAYS to present an image that accurately represents the item you
> will receive. I have SO often received purchases where the buyer
> photographed it in such a way that defects were hidden or obscured (my
> favorite was one where the seller placed a drumstick on the top border,
> ostensibly to "hold it down", but it also served to hide the rat chews in
> that area!).
>
> Of course, there is also the issue of auction images where no matter how
> much you "zoom" or "pan and scan" you still can't see the pinholes or
> foldlines that somehow magically disappear (until of course you get the
> actual item).
>
> I think this proves to be "penny wise and pound foolish". If you are solely
> looking to sell one item, it may benefit you on that one item, but if you
> are in this for the long term, then you have to wonder if such deceptive
> advertising doesn't lose you the trust of many bidders, causing them to bid
> less on your items (or not bid at all) due to the "fear factor".
>
> Bruce
>
>
> On Sat, Jul 17, 2010 at 12:25 PM, Richard Evans 
> <[email protected]<http://mc/[email protected]>
> > wrote:
>
>> I'm not automatically assuming that example was punched up, it may well
>> just be the case that the reds were originally extremely strong and have
>> remained so, and that the online reproduction is accurate, (within it's
>> limits).
>> Washing, bleaching etc may have had the effect of intensifying the
>> colours, dunno.
>>
>> (Though if that is how This Gun for Hire appeared when it was fresh off
>> the press, in this instance I certainly prefer a little faded grandeur.)
>>
>> Generally, and especially with something in this price range I still think
>> using some kind of a colour correction system like Pantone would be more
>> professional, (with the colour bar appearing beside poster) rather than
>> relying on adjusting by eye.
>>
>> I know you err well on the side of unflattering in your listings, and I
>> think it's a smart policy.
>> And though you wouldn't "punch up" pics, I assume you still have to adjust
>> for accuracy?
>> Even if you don't go near photoshop, presumably in some way, like
>> adjusting lighting so repro appears true to the eye, as in the case of the
>> Vertigo?
>>
>>
>> On 17 Jul 2010, at 17:11, Bruce Hershenson wrote:
>>
>> I actually had one of my employees suggest to me that we should "punch up"
>> the images of items we sell, and I told him that we NEVER do that (he is
>> new, or he would have already known that). Of course, there is no way to
>> know if others feel the same way (at least until you get your package and
>> compare the item you get to the image you saw).
>>
>> Bruce
>>
>> On Sat, Jul 17, 2010 at 11:06 AM, Richard Evans 
>> <[email protected]<http://mc/[email protected]>
>> > wrote:
>>
>>> I thought the This Gun for Hire went beyond strong colours and looked
>>> unflatteringly garish.
>>> Presumably not a result of restoration judging by the listing, but was it
>>> really actually that vibrant, or did the colour reproduction exacerbate it
>>> online?
>>>
>>> On 17 Jul 2010, at 16:44, Bruce Hershenson wrote:
>>>
>>> I personally agree with this. I didn't like the "make it look perfect"
>>> school of restoration even *BEFORE* the Haggard scandal broke.
>>>
>>> First, because the restorers were in effect hiding their restoration,
>>> making it impossible to see exactly what was done (and a long time pro like
>>> myself could spot some restoration that most amateurs would never see,
>>> creating a "fear of restoration" among many collectors).
>>>
>>> Second, because many of these items were *SO *restored that they looked
>>> almost like "recreations". I *LIKE *the items in my collection to show
>>> at least *SOME *signs of age, unless they are in truly mint unrestored
>>> condition, because that is part of the joy of owning an original, knowing
>>> that it survived all these years. If you want a perfect looking item, why
>>> not just get a reproduction? But don't take your "very good" condition and
>>> have someone make them look like new. If you *MUST *restore, why not
>>> simply do minimal restoration to the areas that most need it?
>>>
>>> Bruce
>>>
>>> On Sat, Jul 17, 2010 at 9:58 AM, glenndamato 
>>> <[email protected]<http://mc/[email protected]>
>>> > wrote:
>>>
>>>> Regarding the Heritage auction: I do believe the fakes scandal hurt the
>>>> hobby, plus many of the restored posters look like they were cut, bleached,
>>>> washed, starched & dried. I'll take old Igor back anyday.......
>>>>
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>>
>>
>>
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